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SWISS has revealed their new SWISS First Grand Suite, setting a new standard in First Class air travel.  The product combines two First Class suites into a single spacious and self-contained space that can serve as a bedroom, dining room, an office or a meeting room.

Riyadh Air has announced the signing of two strategic partnerships with Saudi Coffee Company and Milaf Global Food Company, to bring authentic Saudi coffee and dates to guests, both onboard and in premium lounges.

United Airlines has today announced that full seasons of select Apple TV+ global hits will now be available for free on 130,000+ seatback screens and on the United app, including shows such as Severance, Shrinking, Ted Lasso, Slow Horses and Silo and more.

LATAM Group has announced that they will launch a new Premium Comfort cabin in 2027, offering guests more space, privacy and comfort when traveling on long-haul flights.

Korean Air is introducing Premium Class on their newly refreshed Boeing 777-300ER fleet. The first retrofitted aircraft will be deployed on short and medium-haul routes from mid-September 2026.

AirAsia has introduced a new cabin crew uniform range which was unveiled during KL Fashion Week. The new uniforms incorporate recycled materials have been designed for comfort, fit, and function with a touch of Malaysia-Indonesia regional craftsmanship.

Etihad Airways has launched their first commercial flight with their brand-new Airbus A321LR, delivering a widebody experience on a single aisle aircraft.  The carrier’s inaugural A321LR flight to Phuket was sold out in First, Business and Economy.

Southwest Airlines has announced that Peet’s Coffee® will become their official inflight coffee partner starting August 13, 2025.  The new onboard service will debut with Peet’s ‘Off the Grid’ coffee blend.

At Zurich Airport on Tuesday (July 29th), SWISS presented their new First and Business Class seats as part of the ‘SWISS Senses’ cabin concept. The carrier also announced the first long-haul destination for their new Airbus A350-900.

American Airlines has today announced that from October 2025 they will begin offering Premium Economy on select transcontinental flights between New York and Los Angeles.

LOT Polish Airlines has today unveiled the first set of seats for their first Boeing 737-8 MAX jet which is scheduled for delivery by year-end 2025, as part of a 13 aircraft order.  The first set of seats were completed at the RECARO factory in Świebodzin, Poland.

Air France has partnered with celebrated Chef Mixologist Matthias Giroud to design a new collection of exceptional alcoholic and non-alcoholic beverages, served exclusively in the La Première cabin.

Binter has announced the launch of their new Premium Class cabin product on flights to Madrid. Located in the front rows of the cabin with a free adjacent seat, Premium guests will enjoy an elevated onboard experience.

Embraer has today announced that Aeromexico will install Viasat’s satellite internet connectivity solution on their fleet of E190s.  Six aircraft have already been equipped with the advanced Wi-Fi technology, with the installation on 28 more ongoing.

Taiwan-based China Airlines will begin providing travelers in all cabins with free internet access or messaging service on all routes flown by Boeing 777s, Airbus A350s and A321neos starting August 1, 2025.

Iberia has announced the rollout of onboard shopping for long haul flights.  Products include a carefully curated collection of Duty-Free items, such as perfume and cologne, cosmetics, watches, jewelry, electronics and more.

Virgin Atlantic has announced that they will become the first UK Airline to introduce fleetwide Starlink Wi-Fi inflight connectivity.  Installation on the carrier’s Boeing 787s, Airbus A350s and A330neos will start Q3 2026, and will be completed fleetwide by year-end 2027.

American Airlines has today announced the addition of more routes featuring Boeing 787-9 premium Flagship Suite seats for the upcoming winter season. Customers traveling to select destinations in Australia, New Zealand and South America can choose this option.

LATAM will add new state-of-the art inflight connectivity technology by Viasat to their widebody long-hail fleet, adding to the short and medium-haul single aisle aircraft that already offer Wi-Fi.

Spirit Airlines has today announced the introduction of new names for their booking options. Guests seeking a premium experience can book Spirit First or Premium Economy, while those seeking the lowest fares can select Value.