SAS Experiences High Demand for Their Reintroduced European Business Class Product
- Joe Breitfeller
- 2 minutes ago
- 2 min read
SAS has today reintroduced European Business Class, which is now available on all international European flights, including within Scandinavia.
On Wednesday (October 1st 2025), SAS announced the relaunch of their European Business Class product, which is now available on all international European flights, including within Scandinavia. According to the carrier, booking figures have shown a very positive response, confirming that customers have been waiting for a clearly defined premium product from SAS on European routes. Guests traveling in the new European Business Class enjoy a premium experience that combines greater comfort, flexibility, and service at a level aligned with international standards.
In Wednesday’s announcement, SAS’ Chief Commercial Officer, Paul Verhagen, said,
“The strong early interest shows that our premium strategy resonates with customers. With the reintroduction of European Business Class, we are delivering the premium experience expected of a full-service European airline, backed by our focus on operational excellence and on-time performance.”
Customers traveling in SAS’ European Business Class will enjoy a dedicated cabin at the front of the aircraft, a premium dining experience with glass and porcelain tableware, blocked middle seats for added comfort and privacy, and priority services at check-in and boarding. Additionally, Business Class guests will have access to approximately 60 lounges across Scandinavia and Europe.
SAS Reintroduces European Business Class - Courtesy SAS
Founded in 1946, SAS is the leading airline in Scandinavia, with main hubs in Copenhagen, Oslo and Stockholm, and flying to 135 destinations across Europe, the U.S. and Asia. Each year, SAS serves over 25 million passengers and transports 60,000 tons of cargo, all facilitated by a passionate team of more than 10,000 colleagues. The company aims to be a driving force in sustainable aviation and in the transition towards net zero emissions by 2050. SAS also offers ground handling services, technical maintenance and air cargo services. SAS officially joined the global SkyTeam airline alliance in September 2024, and together with their partner airlines offers a wide network worldwide. On July 4, 2025, the Air France-KLM Group announced their intention to take a majority ownership stake in SAS, further expanding one of Europe’s leading aviation groups.
Source: SAS/Cision