British Airways Launches New Collectable Range of Business Class Amenity Kits at London Gatwick

British Airways has announced the launch of new collectable range of Business Class amenity kits at London Gatwick, featuring British artwork and London-produced wellness products.

British Airways Launches New Limited Edition Amenity Kits in its Club World (long-haul business class), Exclusively for London Gatwick Flights – Courtesy British Airways

On Thursday (October 23, 2025), British Airways announced the launch of a new limited-edition range of amenity kits in its Club World (long-haul business class) cabin, launching exclusively for London Gatwick flights.  The collection features four limited-edition designs for customers to collect, with the travel pouches showcasing artwork by British artists powered by art platform Rise Art.  The range also includes bespoke products from anatomē, a luxury British wellness brand and London-based modern apothecary.

In Thursday’s announcement, British Airways’ Chief Commercial Officer, Calum Laming, said,

“At British Airways we’re direction, creating always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding homegrown British talent and wellness products by anatomē.

“The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all.  We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”

British Airways Launches New Limited Edition Amenity Kit Range for Club World (long-haul business class) Guests, Exclusively for Flights Departing London Gatwick – Courtesy British Airways

The new amenity kits are on offer to customers travelling in Club World from Gatwick from October 26, 2025.  There will be four unique and bold designs from British artists in the range for customers to collect.  The amenity kits include a bespoke 10ml moisturizer and a 3ml multi balm from anatomē, produced especially for British Airways, and crafted with thoughtful precision to nurture both body and mind.  The new anatomē products have been made using recyclable aluminum packaging, removing 26.5 tonnes of single use plastic each year.  Each kit also features ear plugs, a dental kit, and eye mask, and socks.  The bags are made of fully recycled fabric, while the socks are made from recycled polyester and the dental kits and earplugs are paper wrapped, with bamboo toothbrushes included.

Source: British Airways