All News

JetBlue has today announced their ‘25 for 25’ birthday promotion, continuing the airline’s 25th anniversary year with a rare quarter century opportunity for TrueBlue members to earn massive rewards.

Emirates has today announced the signing of a new strategic partnership MoU with Uber, that aims to enhance traveler journeys. Customers will benefit from an integrated booking experience, while UAE Emirates Skywards members will be able to earn Miles.

Virgin Australia has announced that their Velocity Frequent Flyer program has launched ‘Pay with Points’, offering a new way to turn points into rewards onboard Virgin Australia flights.

United Airlines and JetBlue have today announced the launch of ‘Blue Sky’, a unique consumer collaboration that links loyalty programs. MileagePlus and TrueBlue members will soon be able to earn and use miles and points when flying with either airline.

American Airlines has today announced that they are offering over one million Main Cabin seats on domestic flights in the lower 48 states redeemable at just 5,000 AAdvantage miles one-way.

Spirit Airlines has today unveiled their next major guest experience enhancements with a new extra legroom seating option, and reimagined Free Spirit® loyalty program.  The enhanced ‘Go Comfy’ travel option will be available for booking from May 15th.

WestJet has partnered with RewardOps, a subsidiary of CORA Group, and a SaaS engagement platform that builds, tracks and streamlines loyalty programs, to launch a first-ever loyalty eStore.

Emirates has today announced an expansion of their partnership with AEGEAN Group to offer reciprocal loyalty benefits.  Emirates Skywards members and AEGEAN Miles+Bonus members can now earn and redeem miles when flying on either airline.

Norwegian Air Shuttle has today announced that Reitan Retail has taken an ownership stake in Spenn, the reward currency established by Norwegian and Strawberry in November 2024. Each company will now hold a one-third stake in Spenn.

JetBlue has today announced an expansion of their commercial partnership with Japan Airlines, which now includes TrueBlue point redemptions. Loyalty Members can now use their points to book flights on select JAL flights on the JetBlue website.

Air Canada has today announced a new partnership with Chexy, whereby Aeroplan loyalty program members can turn routine payments for essential services such as rent, bills and taxes into exciting rewards.

Porter Airlines has today announced that, in partnership with BMO and Mastercard, they are launching a new co-branded credit card program...

Chase and United Airlines have today announced new and enhanced travel benefits for United MileagePlus cardmembers. United Explorer...

WestJet has today announced the most substantial improvement to WestJet Rewards in the loyalty program’s 15-year history. Starting April...

Saudia has announced a new partnership with Resal, a leading Saudi company specializing in digital rewards solutions and loyalty programs...

easyJet has today announced that British Airways Executive Club Gold, Silver and Bronze card holders can now receive their first year of...

Emirates has today announced an expansion of their partnership with Garuda Indonesia with the addition of reciprocal loyalty benefits...

Building on the existing partnership where Norwegian Reward and Strawberry loyalty program members can earn and spend Spenn across both...

Lufthansa has today announced that earning Points for Group frequent flyer status is now also possible on ITA Airways’ flights.  Miles &...

JetBlue has announced the rollout of reciprocal loyalty benefits with TAP Air Portugal.  JetBlue TrueBlue® and TAP Miles&Go loyalty...