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WestJet and RewardOps Partner to Launch First-Ever Loyalty eStore

WestJet has partnered with RewardOps, a subsidiary of CORA Group, and a SaaS engagement platform that builds, tracks and streamlines loyalty programs, to launch a first-ever loyalty eStore.


WestJet Partners With RewardOps to Launch New Loyalty eStore - Courtesy WestJet/RewardOps
WestJet Partners With RewardOps to Launch New Loyalty eStore - Courtesy WestJet/RewardOps

On Monday (May 5, 2025), RewardOps, a subsidiary of CORA Group, and Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs, has announced today a partnership with WestJet to launch its first-ever loyalty eStore.  The new eStore will offer WestJet Rewards’ members greater flexibility to earn and redeem cash rewards on everyday spending.  WestJet selected RewardOps due to their comprehensive suite of products and services, including a seamless earn and redeem program experience, their robust back-end platform, and a fully branded front-end website. 


In Monday’s announcement, WestJet’s Voce President of Loyalty, Steve McClelland, said,


“RewardOps has been a key partner in transforming our loyalty program and delivering greater value and choice for our members.  This collaboration strengthens WestJet Rewards, making it more competitive with other loyalty programs.  With a more flexible, points-based system and expanded earning and redemption options, the program is well-equipped to meet the evolving needs of today’s members.”


Also commenting on the new loyalty program partnership, RewardOps’ President, Beth McCoy, added,


“Our partnership with WestJet underscores the importance of a comprehensive loyalty program and strategy.  To stay competitive and relevant, airlines must prioritize the customer experience – and loyalty plays a critical role in that.  Those who can shift from transactional to emotional loyalty, offering everyday opportunities to earn and redeem in a singular user experience, will have a distinct advantage.”

 

The WestJet Rewards eStore will allow members to tap into a website that displays a variety if non-travel awards from popular brands such as Apple, Dyson, KitchenAid, as well as a range of gift cards.  RewardOps will then handle all aspects of order management, ensuring efficient fulfillment and smooth operations.

 


Source: RewardOps / William Mills Agency

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