Alaska Air Group Introduces Atmos™ Rewards, a Combined Alaska and Hawaiian Airlines Loyalty Program

Alaska Air Group has today announced the introduction of Atmos Rewards, an enhanced, combined loyalty program by Alaska Airlines and Hawaiian Airlines.  A first for any global airline, members will now be able to choose how they earn points and status points. 

Alaska Air Group Introduces Combines Atmos Rewards Loyalty Program - Courtesy Alaska Airlines

On Wednesday (August 20, 2025), Alaska Airlines announced the launch of Atmos Rewards, an evolved, supercharged loyalty program that unifies the best of Alaska’s Mileage Plan and Hawaiian Airlines’ HawaiianMiles into a combined platform to deliver more choice, more rewards and more global access than ever.  Atmos Rewards allows members to tailor the program to their travel style and choose what matters most to them, from flexible point-earning options to preferred perks and personalized benefits in the new Atmos Communities.

In Wednesday’s announcement, Alaska Airlines’ Chief Commercial Officer, Andrew Harrison, said,

“Atmos Rewards is more than a loyalty program – it’s a reflection of how guests travel today. We listened to what our members value most and built a program that’s grounded in generosity, personalization and practicality.  We’re putting our members in the pilot’s seat, giving them control over how they earn and redeem, while honoring the legacy and values of both Alaska and Hawaiian.”

Also commenting on the launch of Atmos Rewards, Alaska Airlines’ VP – Loyalty, Alliances and Sales, Brett Catlin, added,

“Atmos Rewards is designed to set a new standard for airline loyalty – more generous, more flexible and easier to use, whether members are flying across the globe or just across the Islands. With the combination of Alaska and Hawaiian, we seized a rare opportunity to imagine how we could make the most generous loyalty program even better.  With industry-first features like customizable ways to earn and unique benefits tailored to how people travel, we’re giving our guests more control, more value and more reasons to engage.”

Introducing Alaska Air Group's New Combined Atmos Rewards Loyalty Program - Courtesy Alaska Airlines

A first for an international airline loyalty program, later in 2026, members will be able to earn points and status points in one of three ways when flying with Alaska or Hawaiian. Members can select the earning option that works best for them, including distance traveled, price paid, or segments flown, and change their preference once a year.  If distance traveled is selected, customers will earn one point for every mile flown, while the price paid option will reward members five points for every $1 spend on flights, including upgrades purchased in premium cabins. For the segments flown option, members will earn 500 points for each flight segment flown.

Additionally, Atmos Rewards members can now earn two points for every $1 spent on everyday Lyft rides, and three points for every $1 spent on airport and elevated Lyft rides.  Customers can link their Atmos Rewards and Lyft accounts by clicking here.  Members can also explore nearly a million hotels and vacation rentals worldwide where they can earn or redeem points.  Points can also be used to purchase tickets to unique events and travel experiences. 

Alaska Airlines Introduces the new Atmos™ Rewards Summit Visa Infinite^® card, co-branded with Bank of America - Courtesy Alaska Air Group

Points and Status points can also be earned through everyday purchases with the Atmos Rewards Visa^® credit cards and Hawaiian Airlines Mastercard^® credit cards, and on purchases made with our non-airline partners. Members can also earn status points when they book award travel.

The new Atmos™ Rewards Summit Visa Infinite^® card, co-branded with Bank of America, allows cardholders can reach status and milestones even faster by earning one status point for every $2 spent on purchases.

Rewards also come earlier and more often when members reach milestones with their status points.  Each milestone unlocks a choice of perks starting at just 10,000 status points.  For Atmos Titanium members, Alaska will be the only U.S. airline to offer complimentary, day-of-departure upgrades into global Business Class, both for them and a companion, without requiring points or a certificate.  Status holders and one companion can also take advantage of complimentary upgrades on Hawaiian Airlines flights within North America beginning next spring.

Additionally, members can choose to be part of Atmos Communities later in 2026 with exclusive benefits.  Options include groups unique to members within a specific area of residence, like popular Huakaʻi by Hawaiian for Hawai‘i residents and Club 49 for residents of Alaska (available now), or benefits aligned with interests like travel with families, wellness and more.

Source: Alaska Airlines