Wizz Air is dedicated to delivering quality, affordable service, while finding innovative ways to make their customers happy. Since becoming an eSIM Go Powered by Breeze partner, the Ultra-Low-Cost Carrier has been able to save passengers money on data roaming.
In the highly competitive airline industry, it is essential for carriers to continuously explore opportunities to add ancillary revenues, while enhancing the guest experience. This case study shows how Wizz Air has partnered with eSIM Go powered by Breeze, to offer their guests a seamless connectivity solution, so they can remain ‘plugged in’ throughout their journey without experiencing expensive roaming charges.
Objectives
Wizz Air recognised eSIM as an innovative trending tool that could elevate its position as a champion brand that puts customers first. Key motivations were:
Innovation in ancillary portfolio
Introducing a fully branded solution
Saving customers money
Delivering a consistent passenger experience
Building loyalty
Challenges
The ultra-low-cost airline space is highly competitive. Wizz Air was looking for a new ancillary service that is highly travel-related whilst at the same time offering genuine value to customers. Challenges included:
Needed a compelling USP that could be brought to market quickly, with minimal effort or disruption
Limited experience of eSIM market
Why eSIM Go
The airline was immediately impressed by the eSIM Go team’s knowledge and experience of the travel industry. eSIM Go could comply with all the requirements of WIZZ:
Build a fully branded, highly flexible eSIM platform from scratch
Demonstrate a sound understanding of the common challenges and pain points experienced by airlines
Suggest a range of options for a profitable revenue stream whilst adding genuine value to customers
Provide a comprehensive projection for the year ahead
Offer robust customer support
Share the airline’s core values and customer-first approach
Commenting on the successful collaboration with eSIM Go by Breeze, Wizz Air's Product Portfolio Manager, Dora Parkas, said,
“eSIM Go was outstanding both in terms of financial forecasts and in how much they understood our business and our passengers. The team provided a very comprehensive projection for the year ahead, set clear boundaries and made everything transparent from the outset. We carried 60 million passengers in 2023 so the sky’s the limit in terms of growth. We feel very positive about the future of this partnership.”
Touchpoints
Wizz Air’s eSIM is promoted to customers once their flights have been booked and is promoted across multiple touch points:
Mobile app
Newsletter
Post-booking touch-points
Loyalty program communications
Social media promotions
This ancillary service has delivered a profitable new revenue stream with the strongest conversions seen in the 48 hour window before take-off. In the run up to their trips customers are sent reminders like “don’t forget your eSIM!”, positioning connectivity as a travel essential that’s just as important as passports and sunscreen.
The Results
Since adding eSIM to the Wizz Air ecosystem, the airline has been able to:
Launch a fully branded platform with minimal in-house resources or costs
Gain a deeper understanding of its passengers in terms of the ancillary services usage
Provide customers with extra services they need for a straightforward, enjoyable journey
Further demonstrate its commitment to saving customers money
Provide passengers with special offers and rewards
Boost satisfaction levels
See a 33% returning eSIM customer rate (Feb-May 2024)
Run an Easter promotion resulting in 11% increase in eSIM sales
Keep passengers up to date with news and offers through in-destination connectivity
The eSIM service will also be part of the WIZZ Discount Club membership program, with further discounts available to loyalty club members.
Looking ahead
As the partnership continues to evolve, Wizz Air is extending eSIM benefits to its staff. In May 2024 promotions were being developed for the forthcoming summer season, highlighting deals in popular destinations. 2024 also marks the 20th birthday of Wizz Air, with a special eSIM promotion lined up for frequent fliers.
Source: Wizz Air / Reality PR
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