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Wizz Air Unveils New Brand Tagline, ‘Let’s WIZZ’

Wizz Air has launched a new brand tagline, ‘Let’s WIZZ’, marking a bold evolution for the airline away from traditional budget airline branding, and capturing the spirit of accessible, joyful and modern travel.


Wizz Air Launches New Brand Tagline, 'Let's Wizz' - Courtesy Wizz Air
Wizz Air Launches New Brand Tagline, 'Let's Wizz' - Courtesy Wizz Air

On Wednesday (July 2, 2025), Wizz Air announced the introduction of a new brand tagline, ‘Let’s Wizz.’  In a bold evolution for the Wizz Air brand, Wizz Air is moving away from traditional branding themes associated with budget airlines, with the hope of capturing the spirit of accessible, joyful and modern travel.  The new branding is meant to reflect the carrier’s continued ambition to redefine the travel experience, combining exceptional price, quality and guest experience.  Since launching passenger revenue service in 2004, Wizz Air has helped democratize air travel, turning flying from a luxury experience into a real, everyday opportunity.


In Wednesday’s announcement, Wizz Air’s Commercial Officer, Silvia Mosquera, said,


“Wizz Air has transformed what flying means for millions of people by making it more accessible.  Flying is about more than just getting from A to B, it is a personal experience. “Let’s WIZZ” captures the feelings behind flying - the spontaneity, freedom and adventure.  It represents a bold evolution of the Wizz Air brand, marking the next step on our journey to raise the bar and deliver more for customers.  Stay tuned for more excitement and Let’s WIZZ!”


The new branding tagline expresses a renewed promise to provide enjoyable and affordable flying options, whether it’s a family holiday, a last-minute escape or a solo-adventure.  ‘Let’s WIZZ’ is rooted in Wizz Air’s Customer First Compass, a £12 billion initiative which puts the customer at the heart of the airline’s operations. This will be further embedded in the airline’s operations through a refreshed set of values and behaviors for team members.


Introducing Wizz Air's New Brand Tagline, 'Let's Wizz' - Courtesy Wizz Air


‘Let’s WIZZ’ will launch with a multi-channel campaign across airports, digital, advertisements, digital and out-of-home advertisements, along with exclusive promotions for Wizz Air customers across the airline’s extensive network of over 800 routes.


 

Source: Wizz Air

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