With Finnair’s Brand Renewal, Music by Finnish Composer Lauri Porra Will Accompany Guests Across Their Journey
- Joe Breitfeller
- 4 hours ago
- 3 min read
As part of Finnair’s new brand strategy announced last November, the airline has announced the Finnair’s soundscape will now feature music by fourth-generation Finnish musician Lauri Porra, which will accompany guests at every stage of their journey.
On Tuesday (February 24, 2026), Finnair announced that as part of their new brand strategy published last November, with ‘Finnishness’ at the core, guests will now enjoy a new Finnair soundscape across their journey. Fourth-generation Finnish musician and composer Lauri Porra, the great grandson of Finnish composer Jean Sibelius, has composed a new music ensemble called Matkantekijä (Traveler), which depicts the Finnish mindscape and the atmosphere of travel. From the end of February 2026, this music will be heard on Finnair’s planes and lounges, as well as in marketing and customer service touchpoints.
In Tuesday’s announcement, Finnair’s Chief Customer Officer, Simon Large, said,
“Finnair has given wings to Finnish people, companies and culture for 102 years, and Finnishness has always been an essential part of us. It is a meaningful role that evokes emotions both within Finnair as well as among our customers. We believe that Finnishness also serves as a differentiating factor for us.
“Finnish ‘happiness’ raises interest around the world. We want to make Finns proud and the world curious about our culture. Finnair flights are a small glimpse into Finnishness – and safety, reliability and our unique Finnish warmth are the cornerstones of both Finland and Finnair.”
Also commenting on the new musical collaboration, fourth-generation Finnish musician, Lauri Porra, said,
“I have been composing music for myself for a long time, especially for travel, and it has been inspired by Finnish nature and Finnishness. I wanted to leave as much room as possible for the listener’s own interpretations. I think that music is like a blank slate on which everyone can build their own adventure that is about to begin. This music is dedicated to all travelers – whether you’re going on holiday or on an important business trip, I hope the music accompanies you on your journey and creates a peaceful space to tune in to your upcoming adventure.”
For Finnish Musician Lauri Porra, composing music for Finnair was his lifelong dream. Known as a versatile musician, he collaborates extensively with representatives of different styles, and also plays in the Finnish metal band Stratovarius. The Matkantekijä ensemble consists of the main work and several shorter pieces, and includes, among other things, new boarding music for Finnair flights. Finnishness comes out in the simplicity of the music. In addition, traditional Finnish instruments such as ‘jouhikko,’ bowed lyre, and ‘kantele,’ Finnish zither, have been used in the composition.
The new music will be rolled out on all Finnair aircraft in stages and will be heard on the first aircraft from February 27, 2026. The music will also be released on Spotify and other streaming platforms on the same day. To hear Finnair’s new soundscape by musician Lauri Porra, please click here.
Specializing in passenger and cargo traffic between Asia, the Middle East, North America and Europe, Finnair is a modern premium network airline with a competitive advantage due to their geographical location. The carrier is also the only airline offering year-round service to the Lapland. Sustainability is at the heart of everything Finnair does, and the airline is committed to achieving carbon neutrality by the end of 2045. In 2023, Finnair celebrated their 100th anniversary, making the carrier one of the oldest airlines in the world. Finnair is a member of the global oneworld® alliance and the company’s shares are traded on the Nasdaq Helsinki stock exchange.
Source: Finnair
