WestJet Unveils Toronto Blue Jays Co-Branded Aircraft
- Joe Breitfeller
- 1 day ago
- 2 min read
WestJet has today celebrated the renewal of their long-standing partnership with the Toronto Blue Jays by unveiling a special co-branded Boeing 737-8 MAX livery.
On Tuesday (June 23, 2026), WestJet celebrated the renewal of their long-standing partnership with the Toronto Blue Jays by taking it to 35,000 feet with a special livery design. The airline has today unveiled a specially designed co-branded Toronto Blue Jays Boeing 737-8 MAX aircraft, connecting fans in communities across Canada and reinforcing WestJet’s position as a leading national airline. The special livery on WestJet tail number 386 was revealed during a celebration at WestJet’s Toronto Pearson hangar. Nearly 1,000 WestJetters, Toronto Blue Jays representatives, and community members gathered to commemorate the long-standing partnership and get an insider look at the new livery. Among the attendees were Toronto Blue Jays alumni Edwin Encarnación and Pat Borders, along with an appearance from ACE, the Toronto Blue Jays’ beloved mascot.
In Tuesday’s announcement, WestJet Group’s EVP and Chief Experience Officer, Samantha Taylor, said,
“Our renewed partnership with the Toronto Blue Jays represents a shared commitment to bringing Canadians closer together through meaningful, memorable moments. Together, we are creating opportunities to connect fans to the game they love while celebrating the spirit of community that unites us across the country. Our co-branded aircraft is a bold and visible symbol of that connection, proudly showcasing our partnership from coast-to-coast-to-coast and reinforcing our shared dedication to delivering exceptional experiences for Canadians.”
Also commenting on the livery reveal, WestJet’s VP – Loyalty and Strategic Partnerships, Steve McClelland, said,
“This partnership with the Toronto Blue Jays is rooted in uniting Canadians through shared experiences, a deep love of the game and building connections that go beyond the field.”
The Toronto Blue Jays’ VP – Partnerships, Mark Ditmars, added,
“Our partnership with WestJet has been instrumental in bringing Blue Jays baseball to fans across Canada. As we celebrate our 50th season, this renewed commitment – and the unveiling of this co-branded aircraft – reflects our share values of teamwork and building community.”
The livery features iconic colors paired with the sweeping design depicting the action of an aircraft at takeoff and the arc of a ball soaring off the bat. Guests and planespotters should keep their eyes to the skies as the aircraft is scheduled to take its first flight from Toronto Pearson International Airport on Wednesday June 24, 2026.
Originally established in 2012, the renewed agreement coincides with a milestone year for both organizations, as the Toronto Blue Jays celebrate their 50th season and WestJet marks 30 years of service. WestJet continues their commitment to building meaningful, long-term relationships that resonate with Canadians, while fostering community connection and celebrating the moments that bring people together.
Source: WestJet / CNW
