WestJet and Virgin Atlantic Announce Expansion of Loyalty Benefits
- Joe Breitfeller
- 1 minute ago
- 2 min read
WestJet has today announced an expansion of their loyalty partnership with Virgin Atlantic. Members can now earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London Heathrow to the UAE, The Maldives and South Africa.
On Tuesday (February 17, 2026), WestJet announced an expansion of their loyalty partnership with Virgin Atlantic. Starting today, WestJet Rewards and Virgin Atlantic Flying Club members can earn points with their preferred loyalty program on each other’s entire network including codeshare flights. The update to the partnership is particularly beneficial for WestJet guests traveling on Virgin Atlantic’s Toronto (YYZ) - London (LHR) route, which serves as a popular bridge for thousands of Canadians that connect through Toronto Pearson to reach Virgin Atlantic’s primary hub at London Heathrow.
In Tuesday’s announcement, WestJet’s EVP and Chief Commercial Officer, John Weatherill, said,
“Strengthening ties with a world-class airline like Virgin Atlantic has long delivered stronger connectivity for our guests. Today's announcement builds on that foundation, unlocking greater value and expanded opportunities for WestJet Rewards members to engage with our loyalty program. By broadening the ways members can earn and redeem WestJet points, we are making it easier for guests to get even more value out of every journey with WestJet and Virgin Atlantic.”
Also commenting on the loyalty partnership expansion, Virgin Atlantic’s Chief Customer Officer, Juha Jaervinen, said,
“Our partnership with WestJet continues to strengthen, providing our Flying Club members more choice and connectivity in how they fly between Canada, the UK and beyond. As we approach the one-year anniversary of our return to Toronto, we're pleased to deliver more ways for our customers to earn and burn through Flying Club alongside our partners at WestJet and introduce increased capacity with daily flights on our largest aircraft, 397 –seater, Airbus A350-1000 for the summer season.”
In addition to expanded earning opportunities, WestJet Rewards members will continue to be able to redeem WestJet points as a form of payment on WestJet codeshare flights operated by Virgin Atlantic, which are now available for booking. This includes redemption on WestJet marketed flights via London-Heathrow to Dubai (DXB), Malé, Maldives (MLE), Cape Town, South Africa (CPT), Johannesburg, South Africa (JNB). WestJet revamped their rewards program in 2025, adding more value and flexibility. Integrating WestJet Rewards with Virgin Atlantic’s Flying Club marks the first airline loyalty partnership since the update and the first new reciprocal flyer partnership for WestJet in almost 10 years.
Over 30 years of service, WestJet has cut airfares for Canadians in half and increased the flying population around Canada by over 50 percent. The airline launched in 1996 with three aircraft, 250 employees and five destinations, and has now grown to nearly 200 aircraft and 14,000 employees, offering service to over 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo.
Source: WestJet/CNW