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We Love This: SWISS is Trialing a New Concept to Reduce Quality Food Waste

SWISS is trialing a new program to offer unsold food items at reduced prices on departure from Geneva in collaboration with their partner ‘Too Good to Go.’ While, global climate change is important, the waste of quality food is largely unappreciated.

SWISS Trials New Onboard Food Waste Program - Courtesy Swiss International Air Lines

On Wednesday (September 15, 2021), Swiss International Air Lines (SWISS) announced the launch of a new program in coordination with ‘Too Good to Go’ to offer guests unsold food items at reduced prices on departure from Geneva. SWISS is emphasizing sustainability at every level of their culture, including waste at each touchpoint. The airline seeks to reduce the level of fresh quality unsold food which is currently being discarded after their flights. The airline historically uses data to meet fresh provisions with demand, but is now taking an additional step in partnership with ‘Too Good to Go’ to ensure their high quality food is not wasted. The trial was launched in August and is available on the last flights on departure from Geneva through September.

In Wednesday’s announcement, SWISS’s Head of Western Switzerland, Romain Vetter, said,

“Managing waste on board is an important part of our commitment to greater sustainability. We hope to significantly reduce unused food on board our aircrafts by introducing this service. Thinking about sustainability in all our products, services and processes is part of our SWISS DNA. The first results from these trials have been promising. The new approach has been well received by our passengers on the flights concerned. We’re now awaiting a final analysis of the trials’ findings to decide if we should extend it to further routes.

The new offer from SWISS consists of offering any fresh unsold products on certain services at the end of the flight. The offer is announced and interested guests will be offered a bag containing one, two or three items at one third of the original price. The contents will remain a surprise for purchasers. The new service has been launched in partnership with ‘Good to Go’, the world’s largest app platform for connecting companies with users to reduce food waste.

Source: Swiss International Air Lines


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