Velocity Frequent Flyer Members will now have an opportunity to earn Points through everyday purchase with Youfoodz, and Australian fresh ready-made meal provider. This is the first new partnership announced by Velocity for 2021.
On Thursday (January 28, 2021), Virgin Australia announced that their 10 million member strong Velocity Frequent Flyer program has partnered with Youfoodz to offer members a new everyday earning opportunity. Youfoodz is an Australian fresh, ready-make meal provider and Velocity members will receive 1,000 bonus Velocity Points the first time they earn with Youfoodz. The new partnership is Velocity’s first non-airline expansion of earning opportunities for 2021. In Thursday’s announcement, Velocity Frequent Flyer’s Chief marketing and Loyalty Officer, Dean Chadwick, said,
“We’re proud to welcome Australia’s leading fresh, ready-made meals provider to Velocity which will give our members even more opportunity to increase their Points balance for everyday spend, while enjoying delicious, chef prepared meals, snacks and juices, delivered directly to their door. Youfoodz is a fantastic product and they’re going from strength to strength in the Australian market and together we’re going to achieve great things. Velocity members will be able to earn more Points to fly faster and we’ll both benefit from increased revenue, new customer acquisition and co-operative marketing campaigns.
“We’re constantly looking for new ways to provide Velocity members value when they fly, and when spending for everyday activities, and we look forward to announcing a host of new partners in 2021, starting with Youfoodz.”
Also commenting on the new partnership, Youfoodz’s Chief Marketing Officer, Simon Jarvis, added,
“We’re delighted to be partnering with Velocity Frequent Flyer to offer Velocity members and Youfoodz customers the ability to eat and earn Points when shopping on Youfoodz.com. There is a lot of alignment between both brands and we think it will be a great value proposition for customers. Our mission is to make healthy eating easy and the reach of the Velocity program is a great way to connect with more everyday Aussies than ever before.”
Celebrating the launch of the new partnership, Youfoodz is offering Velocity members seven delicious calorie-controlled regular meals for $55 (excluding delivery). To qualify for the special offer, Velocity members should enter the coupon code VFF-MEALDEAL, along with their Velocity membership details, at checkout. The meal offer, along with 1,000 bonus Velocity points are in addition to earnings of one Point per dollar spent, when members order directly with Youfoodz.
Source: Virgin Australia