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United Airlines Introduces New Transcontinental Amenity Kit Featuring Asutra Skincare Products

From today, United Business® guests traveling on premium transcontinental domestic routes will enjoy new amenity kits featuring exclusive products from Venus Williams-backed wellness brand Asutra. Customers travelin to Hawaii will also receive a new kit featuring products from Ua Body.


United Introduces New Asutra Amenity Kit for United Business Class Guests traveling on Premium Transcontinental Routes - Courtesy United Airlines

On Tuesday (August 1, 2023), United Airlines announced the introduction of new amenity kits for United Business® guests traveling on premium transcontinental routes. The new comfort kits feature exclusive products from Venus Williams-backed wellness brand Asutra. United has also introduced new amenity kits for United First® passengers traveling between the continental U.S. and Hawaii, including skincare products from Hawaiian brand Ua Body, which will debut later this month. The airline distributes transcontinental and Hawaii amenity kits to approximately 65,000 passengers monthly.


In Tuesday’s announcement, United Airlines’ Director – Onboard Product Design, Peter Wolkowski, said,


“We’re really proud of these amenity kits – fantastic new partners, exclusive products and high-end ingredients. Our customers are going to love them. These kits, customized for our transcontinental and Hawaii-bound travelers, are just the latest way we're working to make the travel experience even better at United.”


United's new Astura Business Class Amenity Kit - Courtesy United Airlines

Created in partnership with Asutra, United’s premium transcontinental amenity kits offer skincare made without any parabens, phthalates or petroleum, and are designed to help flyers unwind and feel refreshed upon landing. The kits contain an Asutra cleansing face towelette, a nourishing lip balm, and hand lotion made with magnesium, mango seed butter, coconut oil and almond oil. The Asutra-branded pouch also includes a bamboo toothbrush, toothpaste, an eye mask and ear plugs. Both the pouch and eye mask have been made from recycled materials.


Also commenting on the amenity kit collaboration, Asutra’s Owner and CEO, Stephanie Morimoto, said,


“As a women-owned, Chicago-based company, we are thrilled to partner with our hometown airline, United Airlines. Our mission at Asutra is to make self-care a possibility for everyone through accessible wellness products. From personal experience, I know that taking care of yourself intentionally while traveling can be challenging. This new amenity kit gives travelers an easy, enjoyable way to take care of themselves while on their journey and arrive refreshed.”


United's New Hawaii Amenity Kit Featuring Products From Ua Hawaii and Artwork by Christie Shinn - Courtesy United Airlines

The new United Hawaii amenity kit incudes skincare products from Ua Hawaii, a brand owned, operated and made in Hawaii. Products include a moisturizing lip balm, hand cream, and a refreshing face mist featuring local scents like sandalwood, jasmine and coconut oil, along with local ingredients such as Kukui oil and Organic Hawaiian Sandalwood oil. The kits also include an eye mask made from recycled materials, a bamboo toothbrush, toothpaste and ear plugs. The reusable Hawaii amenity kit pouch features artwork from local artist Christie Shinn, and was inspired by her passion for surf, travel and design.


Further speaking on the amenity kit collaboration, Ua Body’s Founder and CEO, Leala Humbert, said,


“We’re honored to be working with such a powerful partner in United, and proud to continue showcasing our Hawaiian heritage to the world through our handcrafted products.”


At United Airlines, ‘Good Leads the Way.’ The airline operates the most comprehensive network among North American carriers with U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. As measured by available seat miles (ASMs), United is now the world’s largest airline. Shares in the company’s parent, United Airlines Holdings, Inc., are publicly traded on the NASDAQ under the symbol ‘UAL.’



Source: United Airlines/PRNewswire

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