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United Airlines Debuts New Amenity Kits From the Global Travel Lifestyle Brand ‘Away’

United Airlines has today introduced new amenity kits for guests traveling in premium cabins on long-haul international and premium transcontinental routes. The new co-branded comfort kits have been designed exclusively for the airline by lifestyle travel brand Away.

United Partners With Global Lifestyle Travel Brand Away for New Amenity Kits - Courtesy United Airlines/PRNewswire

On Wednesday (June 1, 2022), United Airlines announced the debut of new custom amenity kits which have been designed exclusively for the airline by the global travel lifestyle brand Away. Starting today, travelers flying in premium cabins on United’s long-haul international and premium transcontinental routes will be the first to experience the new co-branded amenity kits. With designs inspired by Away’s iconic suitcases and accessories, United will offer three versions of the kits, each containing custom travel essentials such as ear buds, and eye mask, and dental kit, as well as an exclusive range of clean cruelty-free skincare products by Sunday Riley. The collaboration marks the first time Away has collaborated with a commercial airline.

In Wednesday’s announcment, United’s Vice President of Marketing and Loyalty, and President of MileagePlus, Luc Bondar, said,

“As travel demand continues to rise to unprecedented levels, travelers are seeking comfort and quality now more than ever when they fly—that's why we chose to partner with Away. Away's mutual commitment to making travel more seamless, elevated and modern design aesthetic is in perfect harmony with United's brand, and we're thrilled to have the opportunity to be the only airline to provide this unique offering to our customers.”

Also commenting on their collaboration with United, Away’s Chief Marketing Officer, Melissa Weiss, said,

“We are thrilled to partner with United to bring Away's thoughtfully designed products to United travelers around the globe. United's mission to connect the world and their dedication to making travel as effortless as possible aligns with Away's mission to create a more open world by making travel easier. We are certain this unique relationship between our two companies will do just that, making the travel experience more seamless for journeys near or far.”

As previously mentioned, the new amenity kits come in three variations, each designed to be the perfect accessory for guests to freshen up on long journeys, and to be reutilized on future flights. United Polaris® Business Class customers on long-haul international flights will enjoy the Hard Pod version with a sturdy shell and an interior elastic band that keeps the accessories organized. Travelers in United Premium Plus® on long-haul international flights will receive the sports pouch, featuring a soft protective material to keep all their belongings organized, including other travel essentials. United Business Class customers on premium transcontinental flights will enjoy the water-proof Zip Case version, which is an ideal solution for storing liquids and quickly moving through airport security.

United's New Amenity Kits Designed Exclusively for the Airline by Away - Courtesy United Airlines / PRNewswire

Founded in 2016 with one perfectly designed carry-on bag, Away has since launched a range of luggage and travel essentials for the modern traveler. The company is based in New York City and has teams in London and Toronto. Away has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on Time’s “Best Inventions” list.

United Airlines’ shared purpose is “Connecting People. Uniting the World.” In 2019, United and United Express® carriers operated over 1.7 million flights carrying over 162 million guests. United Airlines operates the most comprehensive network among North American carriers with mainland U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. Shares in the company’s parent, United Airlines Holdings, Inc., are publicly traded on the NASDAQ under the symbol ‘UAL.’

Source: United Airlines/PRNewswire


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