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Transavia France Partners With Planitas to Boost Ancillary Revenue

Transavia France, the low-cost subsidiary of Air France-KLM, has today announced a new partnership with Dublin-based data services company Planitas, which will drive ancillary revenue through the use of price decisioning technology.


Transavia Boeing 737-700NG - Courtesy Transavia/Reality PR

On Wednesday (October 4, 2023), Transavia France announced the launch of a new partnership with Dublin-based Planitas to drive the carriers ancillary revenue growth. The data services company will leverage the value of Transavia’s own data to boost optimized customer centric offers through the use of price decisioning technology. With dynamic pricing, the partnership will transform Transavia France’s value proposition, thereby leading to a higher ancillary revenue yield, increased customer satisfaction, and a net increase in total revenue. Founded in 2000, Planitas is a specialist partner to airlines with expertise in data analytics solutions.


In Wednesday’s announcement, Transavia France’s Chief Commercial Officer, Nicolas Hénin, said,


“We are delighted to team up with Planitas. This partnership is in line with our growth and development trajectory. With the aim of maximizing our ancillary revenues, our teams will benefit from a technical solution around dynamic pricing, and will be able to identify new opportunities for customer-centric offers.”


Also commenting on the new technology partnership, Planitas’ CEO, Simon Grennan, added,


“Planitas is delighted to partner with Transavia France. We bring our proven technology-enabled solution for price decisioning to Transavia as well as a significant advisory element. This is grounded in our 20 years’ experience partnering with innovative airlines in the ancillary space. In a competitive airline market, our ancillary revenue optimization solution will power customer centric offers for Transavia, delivering significant growth and providing customers the offers they want at the optimum price.


Planitas and Transavia France Celebrate New Technology Partnership - Courtesy Transavia France/Reality PR


Transavia is a low-cost subsidiary of the Air France-KLM Group, and carries over nine million passengers a year across more that 100 destinations with a fleet of 71 aircraft. The airline operates more than 200 routes with departures from Paris, Nantes, Lyon and Montpellier in France, as well as from Amsterdam, Rotterdam and Eindhoven in the Netherlands. Transavia France is the first low-cost carrier at Paris-Orly and the second in Paris-Beauvais and Paris-CDG. The airline employs more than 2,300 team members in France, and is committed to service quality, crew proximity and innovation.



Source: Transavia France/Reality PR

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