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SWISS Unveils New ‘SWISS Senses’ Air Travel Experience With Completely New Cabin Interiors

From 2025, SWISS will offer guests a totally new and more personalized ‘SWISS Senses’ onboard experience, with completely redesigned cabins on their long-haul fleet. SWISS First, SWISS Business and SWISS Economy are being completely redesigned.


SWISS' New Airbus A330 First Class Suite - Courtesy SWISS

On Friday (March 3, 2023), Swiss International Airlines (SWISS) unveiled their new ‘SWISS Senses’ air travel experience with totally new cabin interiors on their long-haul fleet. SWISS First, SWISS Business and SWISS Economy are being completely redesigned, while the carrier’s popular Premium Economy product, introduced in 2022, will be retained. The airline’s existing long-haul fleet will receive the new cabins from 2025 onwards, while SWISS’ new Airbus A350-900s will be delivered with the new interior installed. The refreshed long-haul cabins feature top quality materials and a timeless color scheme with warm and muted tones such as claret, anthracite and beige, which convey a sense of comfort and tranquility.


Introducing 'SWISS Senses', the New Generation Inflight Experience - Courtesy SWISS


The new onboard product range also includes SWISS’ first-ever onboard suites, which will be offered in SWISS First and parts of SWISS Business. Additionally, all cabins will feature Human-Centric Lighting, designed to alleviate the effects of jet lag. A new state-of-the-art IFE system with larger screens and connection options for the customer’s personal devices will also be provided in all seating classes.

In Friday’s announcement, Swiss International Air Lines’ Chief Executive Officer, Dieter Vranckx, said,


“This is the most comprehensive cabin renewal in the history of our company. As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”


Also commenting on the ‘SWISS Senses’ rollout, SWISS’ Chief Commercial Officer, Tamur Goudarzi Pour, said,


“With ‘SWISS Senses’ we’re making our customers’ air travel an even more personal and more sensual experience. With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cozy and comfortable yet also functional environment in all our travel classes.”


SWISS' New Airbus A330 First Class Suite - Courtesy SWISS


The superlative new SWISS First suites offer guests complete privacy with closable sliding doors, a spacious wardrobe, a large seat table, seat heating and cooling, a wireless charging station and an IFE screen that is as wide as the suite itself. The cabin’s center suite can also be configured for two people traveling together. Additionally, an advanced and spacious new washroom has been developed for the new SWISS First cabin, with inspiration drawn from the famous spring in Vals in Canton Graubünden. The facility features a slate-black exterior and green interior, a nod to the spring’s fresh and cooling water.


SWISS' New Airbus A330 Business Class - Courtesy SWISS


SWISS Business Class guests will also enjoy a totally redesigned cabin with aisle access from every seat. In addition to ‘classic’ Business Class seats, the new cabin offers options such as double seats for traveling companions, and seats that can be closed off with a sliding door. The new SWISS Business seats also feature seat heating and cooling, as well as a wireless charging station.


SWISS' New Airbus A330 Economy Cabin and Current Premium Economy Cabin - Courtesy SWISS


SWISS’ new Economy cabin will be equipped with new comfortable and more functional seats with an increased seat pitch. Every seat also includes a high resolution 13-inch plus IFE screen, and an extensive new inflight entertainment system. Additionally, the new Economy seats include an amenity storage facility and a USB port, and offer additional comfort in the first seat rows. As previously mentioned, the new cabin interiors will be installed from 2025, initially on SWISS’ Airbus A330-300 fleet, and later on the carrier’s Boeing 777-300ERs.



Source: Swiss International Air Lines

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