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Southwest Airlines Selects Peet’s Coffee as Official Inflight Coffee Partner

Southwest Airlines has announced that Peet’s Coffee® will become their official inflight coffee partner starting August 13, 2025.  The new onboard service will debut with Peet’s ‘Off the Grid’ coffee blend.



Starting August 13, 2025, Peet's Coffee Will Become Southwest Airlines' Official Inflight Coffee Partner - Courtesy Southwest Airlines
Starting August 13, 2025, Peet's Coffee Will Become Southwest Airlines' Official Inflight Coffee Partner - Courtesy Southwest Airlines

On Wednesday (July 30, 2025), Southwest Airlines announced a new partnership with Peet’s Coffee® which will become the airline’s official coffee provider on all flights effective August 13, 2025.  This marks Peet’s first-ever collaboration with a major U.S. airline to serve their signature coffee inflight.  Southwest customers can now savor the boldness and quality of Peet’s coffee bars, both on the ground and at 35,000 feet.  In addition to their dedicated cafes, Peet’s is available in 25 airports served by Southwest, including Denver (DEN), Houston (HOU), and Phoenix (PHX).  The new onboard service will debut with Peet’s ‘Off the Grid’ coffee blend.


In Thursday’s announcement, Peet’s Coffee’s President and CEO, Eric Lauterbach, said,


“This is a defining moment for Peet’s.  To be part of every Southwest flight means more than expanding our reach - it’s about creating memorable coffee moments in the skies.  This partnership introduces the Peet’s experience to millions of new consumers as part of their daily ritual in a way that’s personal and meaningful.  Most importantly, it brings the rich, bold flavor of Peet’s wherever their journey takes them.”


Also commenting on the new partnership, Southwest Airlines’ EVP – Customer and Brand, Tony Roach, said,


“We are enhancing our inflight experience to better serve our Customers.  A great cup of coffee goes a long way in creating a comfortable and enjoyable flight —and it’s just one part of our broader effort to elevate our Customers’ journey with us.”


As previously mentioned, the featured inflight coffee will debut with Off the Grid™, a medium roast blend featuring the fruit-forward notes of Colombian beans, and the caramelized sweetness from El Salvador.  In celebration of the new partnership, Peet’s and Southwest will host an immersive, co-branded event at Peet’s East 8th Street location in Chicago on Aug. 15-16 during regular coffee bar hours.  Coinciding with the city’s Air and Water Show, travelers and locals are invited to experience the new partnership through interactive elements, product sampling, and brand storytelling.


 

Source: Southwest

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