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Smartvel Unveils Explore&Go, a Destination Content Solution for Airlines

Following a successful trial with Iberia, Smartvel has today unveiled Explore&Go, an interactive destination content solution for airlines.  During testing earlier this year, Iberia achieved a 25 percent click through rate on the platform.


Iberia Successfully Tests Smartvel's Explore&Go Destination Content Solution
Iberia Successfully Tests Smartvel's Explore&Go Destination Content Solution

On Thursday (April 3, 2025), Smartvel, the global content solutions provider, announced the official launch of Explore&Go, a fully immersive content platform for airlines.  Explore&Go showcases global destinations and increases conversions by aligning customer preferences and traveler profiles.  The official launch follows a successful trial with Iberia earlier this year, where the carrier achieved an impressive 25 percent click through rate.  Utilizing the latest technology and real-time destination content, Explore&Go’s interactive map enables travelers to discover towns and cities worldwide, with inspirational video, rich content, and compelling local information.


In Thursday’s announcement, Smartvel’s CEO, Iñigo Valenzuela, said,


“Explore&Go  enhances the customer experience and decision making process by inspiring and informing, with rich images, video and content.  Iberia, one of the first airlines to use the platform, has achieved a 25% click through rate so we are thrilled to officially launch this new service.  I believe it is a game changer for airlines looking to increase their conversion rates.”

 

Explore&Go users can explore each destination by applying filters that align with their interests such as skiing or beach holidays.  This new ‘white label’ solution, available via an airline’s website or app, seamlessly presents every destination they serve, making the customer’s purchase decision easier and enhancing conversion rates.  Explore&Go provides customer data, including destination preferences, which enables airlines to create personalized strategies, while enriching their CRM.


Smartvel is a business-to-business (B2B) technology company focused on delivering destination content solutions.  The company’s goal is to transform the travel industry by improving the travel experience, while increasing engagement and helping companies improve their SEO and conversion rates.  Smartvel’s EntryDocs solution is used by international travelers worldwide, providing a seamless and complete solution for airlines, cruises, OTAs, hotels, and governments, including health requirements and documents needed to travel.

 


Source: Smartvel / Reality PR

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