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SAS Signs New Three-Year Charter Agreement With Apollo Worth $421 Million

SAS has today announced the signing of a new three-year charter agreement with Apollo valued at SEK 4.5 billion (US $421 million).  With the agreement, SAS will remain Apollo’s main charter operations partner in Scandinavia from summer 2025 through summer 2027.

SAS and Apollo are strengthening their strategic partnership by signing a new 3-year agreement worth 4.5 billion SEK. The agreement means that SAS remains Apollo’s major charter operations partner in Scandinavia from the summer of 2025 through the summer of 2027 – Courtesy SAS

On Tuesday (May 21, 2024), SAS announced the signing of a new three-year charter agreement with Apollo, in a deal worth SEK 4.5 billion (US $421 million).  Under the new agreement, SAS will remain Apollo’s major charter operations partner in Scandinavia from summer 2025 through summer 2027.  In spring 2021, the two companies entered into a then a record-setting charter agreement through 2024.  With the latest agreement, SAS will fly Apollo’s customers to/from 15 locations in Sweden, Denmark, and Norway, as well as 24 destinations across Europe.  

In Tuesday’s announcement, SAS’ Global Sales Director, Michael Erixon, said,

“We look forward to providing our shared customers a unique flying experience over the next three years as they board our SAS aircrafts from Denmark, Norway, and Sweden. The agreement with Apollo is an important part of our strategy to seasonally adjust our flight capacity.  The new agreement with Apollo reaffirms SAS’ position as a valued partner in the charter market.”

Also commenting on the new charter agreement, Apollo’s CEO, Tobias Jönsson, added,

“At Apollo, we hold a holistic view on the customer experience when choosing our partners. We have a long-standing partnership with SAS, which is known for its modern fleet of fuel-efficient aircraft, and we are very pleased to continue offering our customers the opportunity to fly with SAS as part of their holiday experience.  We are especially excited that Apollo is the first tour operator in Scandinavia to offer SAS’ well appreciated long-haul product as part of our new venture for travel from Scandinavia to Gambia.”

Additionally, SAS and Apollo are preparing to inaugurate direct flights connecting Copenhagen with Banjul in Gambia, which will launch in November 2024.  The route will be serviced with an Airbus A321LR, and will operate for approximately five months, with seamless connections from Stockholm, Oslo and Helsinki.  The aircraft is configured with Business, Plus and Go cabins, and is the same model SAS uses for some long-haul flights, for example, to New York.

SAS is the leading airline in Scandinavia, with main hubs in Copenhagen, Oslo and Stockholm, and flying to destinations in Europe, the U.S. and Asia.  The company aims to be a driving force in sustainable aviation and in the transition towards net zero emissions by 2050.  SAS also offers ground handling services, technical maintenance and air cargo services.  Additionally, the carrier is a founding member of the Star Alliance, and together with partner airlines offers an extensive worldwide network.


Source: SAS/Cision


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