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SAS Renews Partnership With Tour Operator Apollo in Deal Worth SEK 1.4 Billion

SAS announced on Thursday that they have reviewed their partnership with tour operator Apollo for summer and winter 2020. With the agreement, SAS will charter flights for Apollo customers from Sweden, Denmark and Norway to 26 European destinations.

SAS Airbus A350 'Ingegerd Vinking' - Courtesy SAS

SAS announced today an extension of their partnership with tour operator Apollo for the summer and winter 2020. Under the agreement, which is worth SEK 1.4 billion ($147.8M), SAS will provide charter service to Apollo customers between 23 locations in Sweden, Denmark and Norway to 26 European destinations. With the extension of the partnership, SAS will remain Apollo’s primary Scandinavian charter partner throughout 2020. In Thursday’s announcement, SAS’ Vice President of Global Sales, Markus Ek said,

We are absolutely delighted with the agreement and our longstanding partnership with Apollo. Tour operator partnerships are an important part of our strategy to seasonally adjust our capacity. SAS is now continuing to phase new and more sustainable aircraft into our fleet, and we are upgrading both cabins and the exterior of the aircraft in line with the new SAS design. We are very proud to continue to welcome Apollo customers onboard.”

Also commenting on today’s announcement, DER Touristik Nordic AB’s Nordic CEO, Leif Vase Larsen added,

“For Apollo, it’s natural to extend the partnership with SAS, a Scandinavian company that is a secure and solid partner for Apollo and that puts great emphasis on sustainable travel. Our customers appreciate the service and reliability that SAS offers with direct flights to our destinations.”

SAS is Apollo’s largest external partner, serving more guests than any airline other than Apollo’s own airline Novair. SAS’ optimized aircraft fleet allows Apollo to offer direct flights from both major gateways and regional airports in Sweden, Norway and Denmark.

Source: SAS

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