SAS Launches SAS Holidays, a new Packaged Holiday Product

SAS has today announced the launch of SAS Holidays, a brand-new all-in-one travel product, giving customers the ability to arrange their entire journey in one place. 

SAS Launches SAS Holidays - Courtesy SAS/Cision

On Thursday (December 4, 2025), SAS announced the launch of SAS Holidays, a new concept reflecting the rising demand for integrated leisure travel solutions, giving customers the possibility to arrange their entire journey in one place. By combining flights with accommodation, transfers and tailored extras, the entire trip can now be managed in one place, reflecting SAS’ ambition to expand their offering in the leisure market.  The product will be actively marketed with the campaign tag line ‘There’s holidays. And there’s SAS Holidays.’

In Thursday’s announcement, SAS’ VP – Product & Loyalty, Aron Backström, said,

“This initiative not only enhances our customer experience but also strengthens SAS’ position in the growing leisure market.  By offering quality-assured packages, EuroBonus benefits and competitive prices, we create new value for our travelers and new growth opportunities for SAS. SAS Holidays represents a natural next step in our ambition to be the first choice for both flights and holidays.

“By bringing everything together in one place, SAS Holidays combines SAS’ reliable, industry-leading on-time performance with flexible, curated hotel options.  This gives travelers greater convenience, trust, and value in a single booking experience.”

Travelers booking through SAS Holidays will earn EuroBonus points on the entire package, in addition to the points earned for flights, and will also receive 50 percent Level points. When traveling on SAS Holidays packages, EuroBonus Silver, Gold, and Diamond members will receive their usual tier benefits, such as seating, baggage and lounge access.  Developed in partnership with TripX Travel AB, SAS Holidays offers a curated yet extensive selection of quality-assured hotels, not only in arrival cities but also in nearby regions.  TripX holds the package travel responsibility, ensuring compliance and customer protection.

Founded in 1946, SAS is the leading airline in Scandinavia, with main hubs in Copenhagen, Oslo and Stockholm, and flying to 135 destinations across Europe, the U.S. and Asia.  Each year, SAS serves over 25 million passengers and transports 60,000 tons of cargo, all facilitated by a passionate team of more than 10,000 colleagues.  The company aims to be a driving force in sustainable aviation and in the transition towards net zero emissions by 2050.  SAS also offers ground handling services, technical maintenance and air cargo services.  SAS officially joined the global SkyTeam airline alliance in September 2024, and together with their partner airlines offers a wide network worldwide.  On July 4, 2025, the Air France-KLM Group announced their intention to take a majority ownership stake in SAS, further expanding one of Europe’s leading aviation groups.

Source: SAS/Cision