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SAS Introduces EuroBonus Conscious Traveler, Rewarding Customers for Sustainable Choices

Starting January 2024, SAS will launch EuroBonus Conscious Traveler, a new reward program that will reward customers for making sustainable choices across their journey.

SAS Unveils EuroBonus Conscious Traveler Reward Program - Courtesy SAS/Cision

On Wednesday (November 29, 2023), SAS announced the introduction of EuroBonus Conscious Traveler, a new reward program.  From January 2024, members of the program will be able to make more sustainable choices when traveling with SAS and receive rewards for these choices.  The goal of the heart of the program is to involve customers in the carrier’s journey toward net zero emissions, with a strategy focused on fostering awareness and motivating travelers to opt for sustainable options.

In Wednesday’s announcement, SAS’ Vice President – Product & Loyalty, Aron Backström, said,

“SAS, together with the aviation industry, is on a journey toward a more sustainable future, and we invite our customers to join us in this effort. Together, we can drive this important transformation journey forward by involving the entire ecosystem of airlines, manufacturers, policy makers, suppliers, as well as the travelers themselves.  The launch of EuroBonus Conscious Traveler reflects this reality and is a contribution toward the industry target of net zero CO2 emissions by 2050 – perhaps our most important journey yet.

Through the Conscious Traveler initiative, we offer our passengers a platform to actively show their support and help SAS on our journey toward a more sustainable future. By opting for more conscious choices, they not only contribute to reducing their own carbon footprint but also earn well-deserved rewards for their commitment.”

With the new EuroBonus Conscious Traveler program, SAS will discontinue the provision of carbon offset to EuroBonus travelers.  By completing 10 or more conscious steps during a calendar year, EuroBonus members will now qualify as a Conscious Traveler, and receive access to a variety of rewards.  Some steps include learning more about SAF, purchasing biofuel, donating EuroBonus points to charity, or purchasing conscious products in the SAS EuroBonus shop to reduce your footprint at home.  Other qualifying conscious steps include reducing waste by pre-ordering or opting out of meals or opting for more sustainable choices throughout the entire journey, including the destination.

Customers interested in SAS’ EuroBonus Conscious Traveler program can learn more by clicking here.  More reward details will be revealed when the program launches at the beginning of 2024.

SAS is the leading airline in Scandinavia, with main hubs in Copenhagen, Oslo and Stockholm, and flying to destinations in Europe, the U.S. and Asia.  The company aims to be a driving force in sustainable aviation and in the transition towards net zero emissions.  SAS also offers ground handling services, technical maintenance and air cargo services.  Additionally, the carrier is a founding member of the Star Alliance, and together with partner airlines offers an extensive worldwide network.


Source: SAS/Cision 


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