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SAS Extends Partnership With Tour Operator Apollo for Summer 2024

SAS has extended their partnership with tour operator Apollo for the summer 2024 season. The extension is part of the original framework agreement signed in 2021 and is worth approximately SEK 1.4 billion (US $128.6 million).


SAS Airbus A320 - Courtesy SAS/Cision

On Wednesday (November 8, 2023), SAS announced an extension of their partnership agreement with tour operator Apollo for the summer 2024 season. The extension option was included in the original agreement signed in 2021 and is worth approximately SEK 1.4 billion (US $128.6 million). Under the partnership extension, SAS will fly Apollo customers from around 15 locations in Sweden, Norway and Denmark to 22 Mediterranean destinations in Greece, Croatia, Cyprus, Bulgaria, Spain and Turkey.


In Wednesday’s announcement, SAS’ EVP and Chief Commercial Officer, Paul Verhagen, said,


“We are proud of the longstanding partnership with Apollo and thrilled that SAS also next summer will welcome Apollo customers on board. SAS continues to add new and more sustainable aircraft to our fleet, providing passengers with a more comfortable and sustainable way of travel.”


Also commenting in the charter partnership extension, DER Touristik Nordic AB’s CEO, Tobias Jönsson, said,


“For Apollo, it’s natural to continue the partnership with SAS. With a long history of providing high customer satisfaction and emphasis on being a driving force within sustainable aviation, we are confident that summer season 2024 will deliver great travel experiences for our customers.”

SAS is the leading airline in Scandinavia, typically carrying over 30 million passengers annually from its main hubs in Copenhagen, Oslo and Stockholm to destinations in Europe, the U.S. and Asia. The company has targeted a reduction in carbon emissions by 25 percent by 2025, compared to 2005 levels, and hopes to transition to 100% biofuel for domestic flights by 2030. SAS also offers ground handling services, technical maintenance and cargo services. The carrier is a founding member of the Star Alliance, which celebrated their 25th anniversary in 2022.



Source: SAS/Cision

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