Riyadh Air Signs Strategic Partnership Agreements with Saudi Coffee Company and Milaf Global Foods
- Joe Breitfeller
- Aug 21
- 3 min read
Riyadh Air has announced the signing of two strategic partnerships with Saudi Coffee Company and Milaf Global Food Company, to bring authentic Saudi coffee and dates to guests, both onboard and in premium lounges.
On Thursday (August 21, 2025), Riyadh Air announced the signing of new strategic partnerships with Saudi Coffee Company and Milaf Global Food Company, to elevate the guest travel experience with authentic Saudi coffee and dates, across flights and premium lounges. The curated onboard experience will feature signature Saudi coffee blends from Jazan, Abha, and Al Baha, along with seven premium Saudi date varieties. Riyadh Air’s onboard experience is being designed to honor the Saudi tradition of hospitality, where serving coffee and dates symbolizes ‘Hafawaa’ and a warm welcome to travelers.
In Thursday’s announcement, Riyadh Air’s Chief Financial Officer, Adam Boukaidia, said,
“Bringing together Saudi Coffee Company and Milaf Global Food Company with Riyadh Air unites three brands driven by a passion for excellence and a desire to share the best of Saudi Arabia with the world. These partnerships enrich our guest experience with genuine cultural touches and create lasting value through collaboration with PIF companies. By weaving premium Saudi coffee and date-based products into every stage of the Riyadh Air journey, we are proud to offer guest a warm welcome that is uniquely Saudi.”
Also commenting on the new provisioning partnership, Saudi Coffee Company’s CEO, Khalid AbuTheeb, said,
“Our collaboration with Riyadh Air marks a strategic step towards enhancing the travel experience by offering premium Saudi coffee in distinguished travel environments. At Saudi Coffee Company, we believe that what we offer goes beyond just a product, it is a cultural heritage that reflects the Kingdom’s authenticity and showcases its excellence in the world of hospitality.”
Milaf Global Food Company’s CEO, Bandar Alqahtani, added,
“The partnership with Riyadh Air is a step toward making Milaf an integral part of the modern Saudi travel experience, and a new gateway to the world with a local vision and global ambition.”
These new agreements are built on a shared commitment to showcasing Saudi Arabia’s vibrant culture while elevating the guest journey. Riyadh Air Guests will enjoy a thoughtfully curated selection of Saudi coffee blends sourced from farms in the southern regions of Jazan, Abha, and Al Baha, renowned for coffee cultivation at altitudes of over 1,000 meters, ensuring every cup reflects the Kingdom’s rich coffee legacy.
Guests will also savor a tempting variety of premium date selections grown across the Kingdom, handpicked with care from some of the Kingdom’s 34 million palm trees. Milaf Global Food Company selects only the top 5-7 percent of the harvest to offer the most exquisite dates, including Ajwa, Sukari and Segai varieties. Additionally, Milaf Global Food Company has introduced an innovative Cola, crafted from natural date extract, which will be served on board Riyadh Air flights.
Launching by the end of 2025, Riyadh Air is the Kingdom of Saudi Arabia’s new world-class national carrier. The airline plans on eventually operating a fleet of 182 aircraft, including 60 Airbus A321neos, 50 A350-1000s, and 72 Boeing 787-9 Dreamliners, serving over 100 global destinations by 2030. Created with an authentically native, bold and modern vision with digital innovation at the core, Riyadh Air is ushering in a new era of air travel. Wholly owned by the Saudi Public Investment Fund (PIF), the airline is aligned with Saudi Vision 2030 in shaping the future of aviation and enhancing connectivity to and from the Kingdom. Riyadh Air is blending advanced technology with warm Saudi hospitality, with the goal of setting new standards for seamless guest-centric travel.
Source: Riyadh Air
