Qantas to Establish Product Innovation Centre in Adelaide
- Joe Breitfeller
- Nov 13
- 2 min read
Qantas has announced that they will establish a new Product Innovation Centre in Adelaide to accelerate the delivery of intuitive, world-leading digital experiences for the millions of guests who travel with the airline annually.
On Thursday (November 13, 2025), Qantas announced the establishment of a new Product Innovation Centre in Adelaide. The Centre is projected to be home to more over 420 highly-skilled technology roles over the next three years, bringing critical innovation capability in-house. The new facility, which is being supported by the South Australian Government, will be based in Adelaide’s Central Business District and open in March 2026. This purpose-built Centre will become the home of the airline’s technology product development teams, where product managers, digital experience designers, software engineers, and data and AI specialists will come together to transform how customers interact with Qantas across the entire journey.
In Thursday’s announcement, Qantas Group’s CEO, Vanessa Hudson, said,
“Innovation has been a core part of the airline’s DNA for more than 100 years. This Centre marks a new chapter in our efforts to reimagine the travel experience for the millions of customers who fly with us. Technology and AI is critical to lifting the customer experience at every part of the journey, from booking to inflight and baggage collection. This new hub will bring the best Australian skilled talent together to build digital products and experiences that make travel easier and more personalised. Adelaide gives us access to world-class universities, a thriving tech community, and the ability to scale our in-house capability. It’s an investment in Australian innovation that will deliver real benefits for our customers.”
Additionally, Qantas is also partnering with Adelaide University to build graduate recruitment pathways directly into the Centre, creating opportunities for South Australian students to help shape the future of travel.
Commenting on this new partnership, Adelaide University’s Deputy Vice Chancellor – International and External Engagement, Jessica Gallagher, said,
“Adelaide University is pleased to be entering into a strategic partnership with one of the Australia’s best-known enterprises, Qantas. Qantas and Adelaide University share a mutual interest in driving innovation and technological advancements, especially in the field of AI, supporting workforce development and contributing to the long-term future of Australia’s aviation sector.”
Qantas’ new Product Innovation Centre will enable the airline to bring more critical innovation and technology skills in-house, supporting major initiatives, from the growth of their domestic and international network to new guest experiences and AI tools that will help frontline teams serve customers better. For the airline’s customers, the Centre will help deliver better digital experiences at every stage of the journey, including enhanced app functionality, seamless check-in, and smarter baggage tracking. It will also develop AI-powered tools that help when travel doesn’t go as planned. This is just the latest in a number of investments by Qantas in South Australia, including the recently opened lounge precinct at Adelaide Airport, along with the return of international flights from Adelaide to Auckland which launched earlier this month.
Source: Qantas
