Qantas and Australian Luggage Brand July Launch Industry-Leading Trackable Luggage Collection

Qantas has announced the launch of a new industry-leading trackable luggage collection developed in collaboration with Australian luggage brand July.  The new collection features July’s innovative CaseSafe tracking technology. 

Qantas Edition Luggage by July - Courtesy Qantas

On Wednesday (August 6, 2025), Qantas announced the launch of a new industry-leading luggage collection developed in collaboration with Australian luggage brand July.  The new collection features July’s innovative CaseSafe tracking technology, seamlessly integrated into the TSA lock system of their suitcases.  CaseSafe offers capabilities through Apple’s Find My network or Google’s Find Hub, making it easier for customers to monitor their luggage throughout their journey.  The luggage has been designed to provide long-lasting battery life and seamless connectivity across global travel networks.

In Wednesday’s announcement, Qantas Group’s Chief Customer and Digital Officer, Catriona Larritt, said,

“We know our customers want to have access to leading technology and the latest information about their flight at their fingertips.  By seamlessly connecting the July baggage to Apple and Google networks, our customers will have enhanced visibility of their baggage from departure to arrival.  This partnership complements our existing baggage tracking features and follows upgrades to the Qantas app, including the introduction of the Australian Travel Declaration, as we continue to work to enhance the digital travel experience.” 

Also commenting on the collaboration, July’s Co-Founder, Athan Didaskalou, added,

“This built in tracking technology allows travellers to set and forget – knowing that their luggage is always tracked and connected through every step of their journey gives them complete peace of mind.” 

Introducing the New Qantas x July Luggage Collection - Courtesy Qantas

The new luggage range, comes in two designs, and is available in both carry-on and checked baggage sizes.  The Qantas Edition by July features a sleek midnight black design, leather handles with iconic red detailing and the distinctive Qantas logo.  Designed for Gold, Platinum and Platinum One members, the Qantas Frequent Flyer Edition features a sophisticated dark blue design with Napa leather handles and tan accents.  Both designs feature the Qantas logo and an integrated Qantas Luggage Tag holder built seamlessly into the luggage.  The Qantas x July collections are available for purchase on Qantas Marketplace, while the Qantas Edition by July is also available to purchase in July’s stores across Australia.

Source: Qantas