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Oman Air Renews IFE Partnership with Spafax in a New Four-Year Agreement

Oman Air has announced the renewal of their inflight entertainment partnership with Spafax for an additional four years, extending the relationship which began in 2020.


Oman Air Renews IFE Partnership with Spafax for a Further Four Years - Courtesy Oman Air
Oman Air Renews IFE Partnership with Spafax for a Further Four Years - Courtesy Oman Air

On Monday (February 2, 2026), Oman Air announced that they have renewed their inflight entertainment partnership with Spafax, a leading experience service provider for travel media and inflight entertainment, for an additional four years.  This extends a relationship that began in 2020.  Under the renewed agreement, Spafax will continue to deliver a comprehensive scope of services designed to engage and delight guests, while expanding its use of data, insight, and strategic tools to further elevate the ARIA experience, Oman Air’s inflight entertainment platform.  The first content cycle under the renewed term is planned for February 2026, marking the next chapter of a long-standing collaboration focused on a premium guest experience.


In Monday’s announcement, Oman Air’s VP – Guest Experience, Loyalty and Brand, Renata Rached, said,


“Spafax has been a trusted partner in supporting ARIA since its launch.  This renewed agreement enables us to continue enhancing our onboard entertainment in a way that reflects Oman Air’s premium positioning and commitment to delivering a high-quality guest experience.”


Also commenting on the renewed IFE partnership, Spafax’ CEO, Niall McBain, said,


“This renewal is a strong vote of confidence in both our partnership and the people behind it.  This next phase allows us to make greater use of data and insight to ensure onboard entertainment feels even more relevant, engaging, and aligned with what guests value most.”


While the core service offering will remain familiar to Oman Air guests, the renewed partnership places greater emphasis on performance-led programming, data-driven decision-making, and brand development.  Spafax will expand its use of Spafax IQ, its IFEC data analytics platform, to support ARIA’s evolution.  Spafax IQ provides detailed insight into guest engagement across routes, cabins, languages, navigation paths, and content categories, informing programming strategy, optimizing onboard promotion, and aligning content investment with guest preferences and viewing behavior.


 

Source: Oman Air

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