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Norwegian Unveils Modernized Logo and Brand Identity

For the first time since the carrier was founded in 2002, Norwegian has today announced the modernization of their logo and visual identity.

Norwegian Reveals New Logo and Visual Identity for the First Time in Over 20 Years on February 28, 2024 - Courtesy Norwegian/Mynewsdesk

On  Wednesday (February 28, 2024), Norwegian Air Shuttle (Norwegian) announced the first update to their logo and brand identity since launching in 2002.  The modern new logo and avatar have been designed to present a warmer and clearer expression of the brands personality and uniqueness, while meeting today’s requirements and needs in marketing work.  The updated visual identity has been created by Norwegian’s marketing department, which is led by Eirik Bryn, in collaboration with Try Design, under the project management of Norwegian’s Creative Director, Camilla Aspen.

In Wednesday’s announcement, Norwegian’s EVP – Market and Customer Service, Christoffer Sundby, said,

“Norwegian's logo and brand are very well known and appreciated, and we are very proud of that.  Although we are now renewing ourselves, we promise that our customers will recognize us.  After more than 20 years, a modernization is in order, and this gives Norwegian a more modern, warmer and clearer expression that will take us safely into the next 20 years.”

Also commenting on the brand refresh, Norwegian’s Creative Director, Camilla Aspen, added,

Norwegian's Modern New Avatar - Courtesy Norwegian/Mynewsdesk

“Our new visual identity has a richer color palette, a new typographic expression and image style, and a more flexible layout system.  We look forward to showing this off, both internally and externally.  The rollout does not happen overnight.  We will start in digital channels, and will then update gradually and structured in all communication areas, offices, airports and on the planes themselves.  Old and new can safely live side by side for a period of time.  At the beginning of March, the new profile and logo will be visible for the first time in our own and external media.

Norwegian Air Shuttle was established in September 2002 with four domestic routes and has since carried over 300 million passengers.  The carrier is the largest Norwegian airline and currently employs approximately 4,700 team members.  Most employees are based in Norway in Oslo, Trondheim, Bergen and Stavanger, or at the company’s head office at Fornebu in Bærum.  The carrier also has offices in Riga and Barcelona, as well as bases in Alicante and Malaga.  The Group also includes the regional carrier Widerøe, which employs a further 3,500 team members. 

Norwegian Air Shuttle operates a fleet of 87 aircraft, including 20 Boeing 737-8 MAX jets, while Widerøe operates a fleet of 48 aircraft, including 45 De Havilland Canada Dash-8 turboprops and Three Embraer E190-E2 jets.  The carrier currently offers affordable flights on a short-haul network of destinations in the Nordic countries and to key European destinations.  Norwegian aims to reduce CO2 emissions by 45 percent by 2030.


Source: Norwegian Air Shuttle/Mynewsdesk


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