top of page

The content on Breitflyte Airline News Network will always be free and won’t require a subscription.  Breitflyte.com is a participant in several affiliate advertising programs designed to provide a means for us to earn fees by linking to affiliated sites.  We may earn a commission if you click on or make a purchase through one of our links.  Thank you for supporting our affiliate advertisers. 

ADVERTISEMENT

Norse Atlantic Airways Appoints Eivind Roald as New President and CEO

Norse Atlantic Airways has today announced the appointment of Eivind Roald as the carrier’s new President and CEO, succeeding the company’s Founder and CEO, Bjørn Tore Larsen. Mr. Larsen will remain on as the company's Chairman.


Norse Atlantic Airways' New President and CEO, Eivind Roald - Courtesy Norse Atlantic Airways/Cision
Norse Atlantic Airways' New President and CEO, Eivind Roald - Courtesy Norse Atlantic Airways/Cision

On Friday (November 28, 2025), Norse Atlantic Airways announced that the company’s Board of Directors has appointed Eivind Roald as the Group’s new President and Chief Executive Officer, succeeding Founder and CEO Bjørn Tore Larsen.  Mr. Roald will assume the role with immediate effect.  Eivind Roald brings over 30 years of executive leadership experience across aviation, technology, and commercial transformation. His background includes serving as Managing Director of Hewlett-Packard, Executive Vice President and Chief Commercial Officer at SAS, and CEO of QNTM Group.  In recent years, he has served as CEO of CRST Advisory, where he has advised companies and senior executives in turnaround and commercial transformation with focus on utilizing the power of AI and technology.


In Friday’s announcement, Norse Atlantic’s new President and CEO, Eivind Roald, said,


“I am grateful to the Board and to founder Bjørn Tore Larsen for the trust they have placed in me.  I look forward to continuing the exciting journey that has already begun.  Norse holds a unique position with a modern fleet, an attractive product, and a balanced business model with long term charters as well as attractive own scheduled flights.”


Also commenting on the leadership transition, Norse Atlantic Airways’ Founder and CEO, Bjørn Tore Larsen, said,


“I am pleased to welcome such an experienced leader to continue the work we have started at Norse.  Anyone who has followed SAS’ development knows the extraordinary impact Eivind had as its Commercial Director.  We have been searching for someone who understands the aviation industry, knows how to commercialize businesses, and brings technological insight—combined with the ability to be a strong team-leader and builder.  We found exactly that in Eivind Roald.”


Bjørn Tore Larsen will continue supporting the company and the new CEO from an active role as the Chairman of the Board of Norse Atlantic ASA.  Under Mr. Larsen’s leadership, Norse Atlantic Airways has grown into a global challenger within affordable premium long-haul travel, operating one of the world’s most modern and fuel-efficient Boeing 787-9 Dreamliner fleets.  The company currently flies between major European cities and destinations in the United States, South Africa, and Asia.



Source: Norse Atlantic Airways / Cision

bottom of page