Malaysia Airlines is taking passengers on an experience like never before with their new ‘Satu, Dua, Tiga, Jom!’ (One, Two, Three, Let’s Go!) onboard safety video. The captivating video combines Malaysian performing arts, culture and aviation safety.
On Wednesday (June 22, 2022), Malaysia Airlines unveiled their new onboard safety video which merges Malaysian performing arts, culture, and aviation safety in an informative and captivating way, with its own uniquely Malaysian flair. Customers will be taken on a unique experience through the video, which is called ‘Satu, Dua, Tiga Jom! Or One, Two, Three, Let’s Go!’ The film starts with a backdrop of harmonic tunes as cabin crew and Malaysian performance artists, adorned in signature baju kebaya, warmly welcome guests to view the video, before delivering eight easy steps on the do’s and don’ts in a punchy musical narration delivered by the country’s prominent personalities.
At Wednesday’s video release event, Malaysia Airlines Group’s Chief Marketing Officer, and Malaysia Airline’s Customer Experience Officer, Lau Yin May, said,
“Safety is of paramount importance for Malaysia Airlines as it’s in our DNA, hence why we are delighted to unveil ‘Satu Dua Tiga, Jom!’ as an informative yet super catchy safety video embodying the very best of Malaysian culture, performing arts, and of course our signature Malaysian Hospitality. This is all part of our efforts to enhance the in-flight experience for passengers to make their journey with Malaysia Airlines that more memorable.
“As the national carrier, we have always strived to support our national heroes and brands through our extensive partnership in the fields of sports, CSR initiatives, performing arts, local businesses, and many more, because we share the collective responsibility of serving our nation and our flag with pride every day. Despite the adversities we faced as a nation, it is our united front that has enabled us to stand strong and stand as one. Through our collaboration with Enfiniti, the video is also a celebration of Malaysia’s excellent and talented performing arts industry; and now we can proudly take them to the skies with us for all to experience and enjoy. We invite travellers to ‘marilah terbang bersama-sama’ with Malaysia Airlines, to fly together and fly safely!”
Malaysia Airline's New 'Satu, Dua, Tiga, Jom!' Onboard Safety Video - Courtesy Malaysia Airlines
The video was produced in collaboration with Enfiniti, an award-winning Malaysian group of companies that creates world-class experiences across entertainment, tourism and education, and premiered at an event held at the Petaling Jaya Performing Arts Centre. Directed by Puan Sri Tiara Jacquelina, the award-winning Producer, Director and Founder of The Enfiniti Creative Universe, and Co-Directed by Actor and Director, Datuk Yusry Abdul Halim, the video features a star-studded ensemble. From August 2022, guests traveling with Malaysia Airlines will be able to view an abbreviated version of the refreshed onboard safety video, while the full version will be available on the IFE system.
Source: Malaysia Airlines
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