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Lufthansa Unveils First and Business Class Suite Concept for the First Time

Lufthansa has launched their new long-haul premium ‘Allegris’ product in all travel classes. Lufthansa First Class guests will enjoy spacious suites for the first time with nearly ceiling-high walls, and seats almost one meter wide that can be converted into a large, comfortable bed.

Rendering of Lufthansa's New 'Allegris' First Class Suite - Courtesy Lufthansa

On Friday (October 14, 2022), Lufthansa announced the introduction of ‘Allegris’, their new premium product offering in all classes on long-haul flights. For the first time, Lufthansa First Class guests will enjoy spacious suites featuring nearly ceiling-high walls that can be closed for privacy, as well as nearly one meter wide seats, which can be converted into a large, comfortable bed. All seats and beds are positioned in the direction of flight. In addition to many other storage options, the new First Class suites offer a large personal wardrobe. Guests can even remain in their suite while changing into their Lufthansa First Class pajamas as they prepare for sleep.

The First Class dining experience will also be exceptional, and if preferred, guests can eat together at a large dining table, sitting across from one another just as in a restaurant. Gourmet menus will be presented, along with Lufthansa’s unique caviar service. Guests will also enjoy an immersive inflight entertainment (IFE) experience, with screens that extend across the full width of the suite, and Bluetooth connectivity for wireless headphones. Lufthansa will present details and further First Class innovations early next year.

In Friday’s announcment, Deutsche Lufthansa AG’s Chairman of the Board and CEO, Carsten Spohr, said,

“We want to set new, unprecedented standards for our guests. The largest investment in premium products in our company's history underpins our claim to continue to be the leading Western premium airline in the future.”

Lufthansa Business Class guests can also look forward to their own suite, offering even more comfort and privacy due to higher walls and completely closing sliding doors. Business Class travelers will enjoy more personal space, ample storage space and a personal wardrobe. The Lufthansa Business Class ‘Allegris’ product offers six more seating options with the highest level of comfort, including seat walls which are at least 114 centimeters high, offering generous shoulder area space and greater privacy. All Business Class seats also convert into a two-meter long bed. The IFE system includes monitors nearly 17 inches, wireless charging, noise-canceling headphones, and the ability to connect personal devices via Bluetooth. Further details on the new Allegris Business Class experience will be revealed next spring.

Lufthansa Introduces new Premium 'Allegris' Product an Long-Haul Flights Across All Travel Classes - Courtesy Lufthansa

As part of the new ‘Allegris’ onboard experience, Lufthansa is also introducing significantly more choices in Economy Class. For example, travelers will have the option of booking seats in the first rows, which offer greater seat pitch and additional comfort. Additionally, following the success of the carrier’s ‘Sleeper’s Row’, offering Economy Class guests greater comfort on long-haul flights since August 2021, Lufthansa will now introduce ‘Sleeper’s Row 2.0’ on all ne long-haul aircraft. With the updated product, guests simply fold up a leg and rest and utilize the additional mattress on offer creating a 40 percent larger reclining surface compared to the original ‘Sleeper’s Row’ product. In the future, Economy Class guests will also have the option of booking a vacant neighbor seat.

The new Lufthansa Group Premium Economy Class product was already introduced at SWISS in spring 2022. The comfortable new seats are integrated into a hard shell and can be adjusted effortlessly, without affecting passengers seated in the row behind. The seat also offers generous space in the upper body and leg areas, and feature a fold-out leg rest. Customers can also enjoy movies or music on their personal 15.6 inch monitor with high-quality, noise-canceling headphones.

Over 100 new Lufthansa Group aircraft, Including Boeing 787-9 Dreamliners, Boeing 777-9s and Airbus A350s will fly to destinations around the world with the new Allegris product. Additionally, aircraft already in service such as the carrier’s Boeing 747-8s will be converted. By 2025, the Lufthansa Group will invest €2.5 billion in product and service alone, further improving the guest experience at every stage of the journey, from booking, throughout the airport, lounge and border experience to customer requests, even after a flight.

Lufthansa is already offering a new Business Class product on certain aircraft including their newly delivered Boeing 787-9 Dreamliner and recently delivered Airbus A350s. The seats are located directly on the aisle that can easily be converted into a two-meter long bed and offer more storage space, as well as additional room in the shoulder area. Lufthansa will receive four additional state-of-the-art Boeing 787-9 Dreamliners in the coming weeks, which will feature the new Business Class product.

The Lufthansa Group is embarking on their largest-ever fleet modernization in the company’s history, adding over 180 new short and long-haul aircraft to the Group’s airlines by 2030, with a new aircraft delivery averaging every two weeks. Whether Boeing 787s, 777-9s or Airbus A350s on long-haul routes, or new Airbus A320neos for short-haul flights, the aircraft will enable the Group to significantly reduce CO2 emissions. As an example, the Boeing 787 Dreamliner consumes on average only 2.5 liters of kerosene per passenger and 100 kilometers of flight, up to 30 percent less than its predecessor. From 2022 through 2027, Lufthansa Group will receive a total of 32 Boeing 787 Dreamliners.

Source: Lufthansa


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