Lufthansa Launches 100th Anniversary Brand History Campaign with Iconic Retro Style Visuals
- Joe Breitfeller
- 7 hours ago
- 2 min read
Lufthansa has announced the launch of a new 100th anniversary brand campaign which captures the zeitgeist of a century of aviation history with a modern look at advertising history. The motifs can be seen across Frankfurt, Munich and Berlin.
On Thursday (January 15, 2026), Lufthansa announced the launch of a new 100th anniversary brand campaign, which invites customers on a visual journey through a century of aviation. The campaign translates 100 years of brand history into a modern visual world and brings this special past to life on a large scale. The historical motifs were further developed by the Serviceplan agency, and can be seen across large parts of Frankfurt, Munich and Berlin.
In Thursday’s announcement, Lufthansa’s Head of Marketing and Customer Relations, Michelle Brandt, said,
“Lufthansa’s 100th founding anniversary represents a history that is carried by people – by employees as well as by passengers who have placed their trust in the brand across generations.”
Visuals for Lufthansa's New 100th Anniversary Brand Campaign - Courtesy Lufthansa
Since the launch of the first flight of the first Lufthansa on April 6, 1926, the name has stood for a pioneering spirit, innovation, and connecting people worldwide. Marking this special anniversary, the new campaign brings this history to life, not as a classic retrospective, but rather as an emotionally staged journey through the decades. Historical illustrations, styles typical of the time, and iconic aircraft models meet contemporary motifs and real images of today’s Lufthansa. The aim of the campaign is to capture the spirit of each era while highlighting the common threads in the brand’s history.
Source: Lufthansa
