Lufthansa Elevates Travel Experience with New Amenity Kits Featuring Premium Skincare from BABOR

Lufthansa has announced that they will be enhancing the entire long-haul travel experience with their Future Onboard Experience (FOX) program.  As part of the elevated onboard experience, Lufthansa is bringing German premium skincare brand BABOR onboard.

Lufthansa Elevates the Onboard Travel Experience With New Skincare Products From the German Company BABOR Beauty Group - Courtesy Lufthansa

On Wednesday (March 18, 2026) Lufthansa announced that starting in late March, they will be enhancing the entire long-haul travel experience with their Future Onboard Experience (FOX) program.   The enhancements will initially launch in First Class, with other travel classes following in May.  With FOX, guests can look forward to a new level of travel quality, including the introduction of German premium skincare brand BABOR onboard.  The beauty products have been curated exclusively for travelers to care for their skin in the air and beyond.

In Wednesday’s announcement, Lufthansa’s Head of Brand Marketing and Customer Relations and Brand Marketing, Michelle Mynhardt, said,

“With BABOR as our new partner for our amenity kits in First and Business Class, we’re demonstrating that our commitment to premium service doesn’t stop at new seats and a new culinary concept—luxurious details like high-quality skincare make all the difference on board. Together with BABOR, we will offer our guests a unique feel-good experience above the clouds in the future.”

Also commenting on the new partnership, BABOR’s VP – Global Marketing, Mirja Rousselle, said,

“Lufthansa and BABOR share a special commitment to innovation, tradition, and exceptional guest experiences.  Together, we want to turn travel into an experience that is special and personal, and for us, that includes skincare. These personal moments are especially valuable in our fast-paced world.”

In First Class, travelers will enjoy the DOCTOR BABOR Collagen Peptide Booster Cream, one of BABOR’s most popular products.  However, the collaboration goes beyond a standard amenity kit.  First Class guests can select additional products from a completely new menu that can be tailored precisely to them and their skin’s needs.  The crew then brings guests their individually selected products directly to their seats.  In addition to a revitalizing eye cream, Eye Zone Patches, and a firming filler serum, a moisturizing gel-cream is also available, which ensures well-cared-for skin, especially at 30,000 feet.  The new amenity menu deliberately focuses on guests’ individual wishes and preferences, creating a uniquely personalized skincare experience.  Starting in early May, Business Class passengers will receive a new amenity kit featuring lip balm and hand cream from the Soul & Body line.

As Part of Lufthansa's Future Onboard Experience (FOX) Program, They are Introducing BABOR Skincare Products Onboard - Courtesy Lufthansa

BABOR is the namesake brand of BABOR BEAUTY GROUP, a German family business, global player in the skincare industry, and home to some of the most sought-after international beauty brands.  With production facilities and labs based at and near the headquarters in Germany, they offer a unique proposition, the BABOR Trinity, which is high performance clinically inspired skincare that has maximum skin compatibility paired with indulging textures and created in the most mindful and sustainable way.  BABOR BEAUTY GROUP’s portfolio also includes various private labels.

Source: Lufthansa