Love is in the Air at Norwegian with New ‘Single Seat’ Booking Option

Norwegian Air Shuttle has today announced the launch of a new ‘Single Seat’ booking option for singles open to making new friends aloft.  Located in the first three rows, and marked with a green headrest cover, the Single Seat can be booked for 69 kroner.

Norwegian Introduces 'Single Seat' Booking Option for Singles Ready to Mingle at 30,000 Feet - Courtesy Norwegian Air Shuttle / Background Image Generated by Grok on X

On Wednesday (April 1, 2026), Norwegian Air Shuttle announced the launch of a new seating option for singles who are ready to make new friends onboard.  Like most of Europe, Norway is facing a demographic challenge that is becoming increasingly clear.  Birth rates are falling, and recent figures from Statistics Norway show that the number of Norwegians living alone is at a historic high.  For over 20 years, Norwegian has had as their core mission to bring people together, and now the airline is taking this social mission seriously.  They have brought cities, countries, friends and families closer together, and now they are taking it a step further.  Since more and more people are living alone, Norwegian has decided to help out a little. That’s why they are launching a pilot project called ‘Single Seat,’ that will facilitate the emergence of new relationships aloft. 

In Wednesday’s announcement, Norwegian’s Chief Commercial Director, Magnus Thome Maursund, said,

“We know that many of our passengers travel alone, and we thought: Why not make the flight a little more social?  If someone were to find the tone on the way to London or Lisbon, we would be happy to do so.  After all, we have spent over twenty years bringing people together – this is just a slightly more … direct variation.”

Norwegian Introduces 'Single Seat' Booking Option - Courtesy Norwegian

This spring, single travelers can reserve their own single seats on Norwegian flights. By selecting ‘Single Seat’ in rows 1–3, passengers have the opportunity to meet like-minded people in a relaxed, slightly unexpected and perhaps romantic setting.  Norwegian’s ‘Single Seat’ option can be booked for 69 kroner, both online and in the app.  The first three rows will be reserved for this purpose, and the seats will be marked with green headrest covers to make the zone clear to both passengers and cabin crew.  If demand for a flight is low, the zone can be converted to regular seats.  In such cases, the green covers will be replaced with the standard red ones.

Norwegian is a leading Nordic aviation group headquartered in Fornebu in Bærum. The company has over 8,200 employees and owns Norwegian Air Shuttle and Widerøe Flyveselskap, which was acquired in 2024.  Norwegian Air Shuttle has around 4,700 team members and offers an extensive route network connecting the Nordic countries to popular destinations in Europe.  In 2024, Norwegian carried over 22.6 million passengers with a fleet of 86 Boeing 737-800 and 737-8 MAX aircraft.  Widerøe Flyveselskap is Norway’s oldest airline and has more than 3,500 employees.  During 2024, Widerøe carried 3.8 million passengers with a fleet of 49 aircraft, including 46 De Havilland Canada Dash-8s and three Embraer E190-E2s.  Additionally, Widerøe Ground Handling provides services at 41 airports in Norway.

Source: Norwegian Air Shuttle / Mynewsdesk

Editor’s Note:  Since today is April Fool’s Day, we realize that this article from Norwegian could potentially be an elaborate joke.  We reached out to Norwegian’s press office for clarification, but did not receive a response prior to publication.  Since we actually think the concept is fun (real or not), we have decided to go to press prior to clarification.