Jetstar has unveiled a new uniform program as they prepare to celebrate 20 years in the skies. The collection was designed by renowned Australian fashion designer, Genevieve Smart, with input from over 40 Jetstar team members over the last 12 months.
On Thursday (February 29, 2024), Jetstar announced the introduction of their new uniform collection as they prepare to celebrate 20 years of service. Designed by renowned Australian fashion designer Genevieve Smart, the collection was also developed in partnership with over 40 Jetstar pilots, cabin crew and airport team members over the last 12 months. The new uniforms will be worn by over 5,000 Jetstar frontline team members across Australia, New Zealand, Japan and Singapore from late 2024.
In Thursday’s announcement, Jetstar Group’s CEO, Stephanie Tully, said,
“We’ve listened to our people and together wanted to create a uniform that reflects how far we have come as we move into our third decade of operation. With the help of Genevieve Smart, the newly designed collection caters to everyone and gives our crew more freedom to choose what they would like to wear. Sustainability has been an important part of the process, including ensuring that Jetstar’s current uniforms are repurposed into new products. Our new look uniform comes as we celebrate our 20th birthday in May and adds to our investment in new aircraft, new routes, and new cabins for our international widebody fleet to help customers fly to more places more often for less.”
Also commenting on the uniform collaboration, Ginger & Smart’s Co-Founder and Creative Director, said,
“Embarking on the creative journey to design uniforms for Jetstar was a fabulous adventure that began with a deep dive into the airline’s vision and core themes of fun, unity, holidays and affordable travel. We focused on the anticipation of the destination, the excitement of looking at a map, dreaming about the possibilities and the thrill of arriving at a chosen destination. The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like pieces one might instinctively pack for a holiday, whether it's a linen jacket and cotton chinos, a shirt dress, or a smart polo.”
Jetstar’s Cabin Crew Manager, Kat Vass, added,
“We can’t wait to be wearing the new uniforms through the terminals and onboard. We have worked on developing our new uniforms for some time now, testing them extensively both on the ground and in the air. The new uniforms are professional, comfortable and designed with so much care and thought.”
Introducing Jetstar's New Uniform Collection, Designed by Renowned Australian Fashion Designer, Genevieve Smart - Courtesy Jetstar
Jetstar’s new pilot uniform will switch from black to blue and will feature stylish cuts, new epaulettes and an optional scarf. Cabin crew and airport uniforms offer a range of options for individual style and preferences, including blue and orange blazers, a dress shirt, tailored skirts, tapered fit trousers, polos and overcoats. The new color palette includes a softer orange complemented blue – a combination inspired by the sunset as seen through an aircraft window. Current uniforms will be sustainable disposed of in partnership with BlockTexx, a company that uses recycling technology to turn textiles into raw materials that are used to create new products.
The Stellar collection centers around the Jetstar star print, along with thoughtfully designed silhouettes designed to radiate a holiday vibe, while retaining a professional look. At the core of the range is a comfortable, timeless and versatile dress shirt, crafted to suits various body types. Introducing a smart casual element, the blazer features a reshape and if crafted from a linen-look textured fabric. The orange blazer has been transformed with a fresh silhouette and a new luminous shade of orange, while the blue option remains a classic. The trousers and skirt offer a tailored, contemporary design. Echoing the print’s theme, the classic cotton shirt in a calming blue hue with orange trim. The elasticized belt introduces a sporty edge with its stripe detailing.
The Horizon collection is designed to create an inspired travel image, with a linen-look blazer, coupled with a classic tailored shirt, and matched with both classic and tapered fit pants. The look is completed with a sporty belt with stripe detailing.
Finally, the Pilot collection includes sophisticated, high-quality and timeless look, with a sleek new tailored suit, featuring a sharp modern cut in navy. The slimline tie brings in a subtle jacquard fabric design to unify the collection. With crew feedback, the epaulettes have been overhauled, with braids and wings badges to ensure a professional look.
Source: Jetstar