JetBlue has today announced that JetBlue Vacations has partnered with Viator, the world’s largest travel experiences marketplace. Viator offers over 300,000 tours, activities and experiences, which will now be integrated into the JetBlue Vacations platform.
On Wednesday (June 5, 2024), JetBlue announced that JetBlue Vacations has partnered with Viator, the world’s largest travel experience marketplace. With the new partnership, Viator’s collection of over 300,000 tours, activities and experiences will be integrated into the JetBlue Vacations platform, allowing customers to seamlessly add these activities to their flight and hotel packages. With the Viator integration, JetBlue Vacations enhances their offer, allowing customers to book their entire vacation in one place, including popular attractions such as Walt Disney World Resort® and Universal Destinations & Experiences theme park tickets.
In Wednesday’s announcement, JetBlue Travel Products’ President, Andres Barry, said,
“We are pleased to be teaming up with Viator, to provide our customers with an expanded choice of relevant tours, attractions and activities in key destinations around the world. This collaboration further underlines our ambition and commitment to create a seamless end-to-end experience across the entire travel journey. We’ll continue to innovate and focus on making it easier for JetBlue customers to experience the very best a destination has to offer, just in time for the upcoming summer travel season.”
Also commenting on the new collaboration, Viator’s Chief Commercial Officer, Sarah Dines, added,
“Experiences are the highlight of any trip, and we're excited to bring Viator’s vast collection of exceptional tours and activities directly to JetBlue Vacation customers. In addition to giving more travelers access to amazing experiences and lifelong memories, this partnership also opens the door for Viator’s tour operators to reach new and expanded audiences during the upcoming busy travel season.”
Viator is a TripAdvisor company that makes finding and booking unforgettable tours, activities and excursions around the world easier than ever. With over 300,000 experiences to choose from, there is always something new and exciting to discover, either close to home, or while traveling worldwide. The company focuses tirelessly on quality, and offers everything from simple tours to extreme adventures, along with the interesting niche experiences in between. With millions of traveler reviews and award-winning customer service, Viator helps customers create memorable travel experiences.
JetBlue Travel Products is a wholly owned subsidiary of JetBlue Airways Corporation and includes JetBlue Vacations and Paisly, JetBlue’s homegrown travel website that gives travelers access to exclusive savings and points on car rentals, hotel stays, activities and travel bags. JetBlue Travel Products is based in Fort Lauderdale, Florida, and employs a dedicated team of over 300 crewmembers.
Source: JetBlue
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