JetBlue Unveils Completely Reimagined Mint Product for Transatlantic Service
The carrier has completely reimagined their premium Mint product for transatlantic service which will feature 24 private suites with a sliding door, custom designed seat cushion by Tuft & Needle and countless design touches.
Today (February 1, 2021), JetBlue unveiled a completely reimagined Mint product, with the goal of changing the transatlantic market with an exceptional guest experience and competitive fares. The popular premium Mint product was first introduced in 2014 and has now been completely redesigned for transatlantic flights with 24 private suites, a sliding privacy door, custom-designed cushion by Tuft & Needle and numerous bespoke design touches. The refresh also includes the stunning new ‘Mint Studio’ which offers the most space in a premium experience by and U.S. carrier, based on personal square footage per passenger seat. In Monday’s announcement, JetBlue’s Chief Operating Officer, Joanna Geraghty, said,
“Mint was an idea to make premium travel across the U.S. less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco. It’s remarkable how Mint’s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes. We put our heart into this redesign of Mint and were inspired by our original vision of offering customers an exceptional experience at a lower fare – which is what JetBlue is all about.”
JetBlue’s first major Mint overhaul, designed in collaboration with Acumen Design Associates and AIM Altitude, will debut on the carrier’s highly-anticipated London flights this summer, with a 16-seat layout to debut on select JFK-LAX flights in 2021. Inspired by JetBlue’s current four suite Mint layout, the 24 seat transatlantic layout features a 17 inch Thales AVANT IFE screen, wireless charging capabilities, an integrated phone ledge for multitasking and in-seat power along with laptop, shoe and handbag storage. JetBlue is also the first airline to outfit its cabin with Thompson Aero Seating’s VantageSOLO seat, a revolutionary herringbone configuration designed for standard body aircraft. The video below, courtesy of JetBlue, details the newly reimagined mint product.
Each aircraft will also feature two Mint Studios in the first row featuring a 22 inch tilting Thales AVANT IFE screen and an extra side table as well as an additional guest seat which can accommodate another Mint customer at cruising altitude. When reclined, Mint Studio guests can enjoy the largest lie-flat bed available on any U.S. carrier, based on total reclined surface area.
The new version of Mint brings residential-inspired touches to transatlantic travel with textures such as flannel-covered privacy dividers, concrete lampshades, woodgrain pattern tables and soft vegan leather covered seats and headrests. The custom suite gradient panels bring light into the cabin, while Mint leaf patterned door shrouds make a bold brand statement. Additionally, unique mood lighting enhances the inflight experience with a welcoming blue floor arc directing the customer boarding flow.
JetBlue is ‘New York’s Hometown Airline® and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to destinations across the U.S., Caribbean and Latin America. JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.