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JetBlue Travel Products Relaunches as Paisly, LLC

JetBlue has today announced that JetBlue Travel Products has been Relaunched as Paisly, LLC, ‘a Human-First Travel Services Company.’


JetBlue Travel Products Officially Launches as Paisly, LLC - Courtesy JetBlue
JetBlue Travel Products Officially Launches as Paisly, LLC - Courtesy JetBlue

On Wednesday (June 4, 2025), JetBlue announced the relaunch of JetBlue Travel Products as Paisly, LLC, with the goal of setting out to expand from an in-house travel platform to a full-service partner powering airline brands and beyond.  With a mission of delivering personalized, human-first experiences, Paisly will now serve both JetBlue customers, as well as those of other airlines, starting with the recently announced collaboration with United Airlines.  As part of the new ‘Blue Sky’ partnership between JetBlue and United, Paisly will assume operation of United’s direct-to-consumer non-air travel products, including packages, hotels, rental cars, cruises, activities and insurance.  These offerings will now be managed through a United dedicated in-house team, and powered by Paisly’s proprietary platform.    


In Wednesday’s announcement, Paisly’s President, Jamie Perry, said,


“This is more than a name change, it’s a statement of who we’ve become.  What started as a vacation packaging arm for JetBlue has grown into a high-growth tech enabled travel services provider purpose-built with the airline industry in mind.  We’re not just a tech stack.  We’re a full service partner that combines smart personalization with human support.  Customers don’t want to have to manage reservations and chase confirmations.  Paisly takes care of all that for them and more.  Partnering with United is a strong validation of the model we’ve built.”


Paisly is a wholly-owned subsidiary of JetBlue Airways Corporation, and their dedicated group of over 300 team members manage all travel in-house, from hotel contracting and marketing to customer care.  Differentiated by the 24/7 Helpful Humans team, the platform delivers proactive, high-touch support, throughout the customer journey.  Purposely built to serve the needs of the airline industry, the Paisly platform delivers personalized offers based on real-time behavior and context, while seamlessly integrating with loyalty programs to support earnings and redemption.  Paisly’s consistent, high-quality customer experience is anchored in three main pillars, namely great products powered by innovative tech and personalized recommendations, exceptional customer service, and unbeatable value through deep loyalty program integration.


 

Source: JetBlue/Business Wire

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