• Joe Breitfeller

JetBlue Raises the Bar on Transatlantic Coach Travel

JetBlue has announced more details of their highly anticipated transatlantic service with the launch of flights to London later this year. The carrier plans on introducing a whole new level of service and comfort with a superior coach/economy offering with low fares.


JetBlue Airbus A321XLR - Courtesy Airbus

On Tuesday (April 6, 2021), JetBlue announced additional details on their highly anticipated of launch of transatlantic service to London later this year. The carrier is promising a superior coach or economy experience versus competitors with a whole new level of service and comfort with low fares. JetBlue will deploy an Airbus A321LR on the route featuring the Airspace by Airbus interior enabling “boutique-style” service with ample personal space and more legroom. In partnership with Dig, JetBlue will introduce new seatback ordering with build-your-own meal options made with carefully sourced seasonal ingredients. Both Mint and Core customers will remain connected throughout the journey with unlimited free Wi-Fi and live TV.


In Tuesday’s announcement, JetBlue’s Head of Marketing and Loyalty, Jayne O’Brien, said,


“From generous personal space, to our innovative build-your-own dining concept, every detail has been thoughtfully designed and will be made even better with the attentive service standards that a single-aisle aircraft allows. We know all too well the pain points of international flying – the dreaded center section, the ‘choice’ of assembly-line chicken or beef, and the lack of connectivity. JetBlue is ready to change all that with our take on transatlantic travel where you are well taken care of and fully connected if you want to be.”


As previously mentioned, JetBlue has teamed with New-York-based restaurant group Dig to rethink their new complimentary meal service, a first for core guests. The Dig menu will feature a selection mindfully sourced proteins, vegetables and grains. Guests will have the option to select one of three main selections which come with a vegetable or protein main course and two out of three hot or chilled sides. The menu features hearty offerings such as roasted chicken over brown rice with herbs or spiced eggplant over coconut cauliflower quinoa, along with sides such as Dig’s famous mac and cheese and a mixed heirloom tomato salad, sourced directly from Dig Acres in upstate New York. The breakfast menu will feature a mix of sweet and savory dishes such as a mixed berry bread pudding or a citrus salad with local honey.

JetBlue’s core guests will also enjoy a specially designed onboard ‘Pantry’ with a self-service grab & go snack basket to enjoy throughout their flight as well as complimentary soft drinks, coffee, tea, beer, wine and liquor. Core customers will also be treated to a post-meal dessert and a light bite prior to arrival in London.


Speaking on the carrier’s reimagined food service, Jayne O’Brien added,


“When we shook up premium travel with Mint, one of the biggest ‘wow’ moments for our customers was our fresh take on dining. Great food doesn’t have to be limited to the premium cabin, and our customers in core also deserve a dining experience that is thoughtfully prepared and offers choices. Dig has earned a big following in New York, Boston and Philadelphia, where customers love the fresh ingredients and customizable concept. We wanted customers in the air to have the same freedom to design their own meal, just like they would if they were dining at a Dig restaurant.”


JetBlue also teamed with Airbus as the global launch of the new Airspace Interior which offers the most legroom in coach (32 inches) and spacious Collins Meridian seats, including 114 seats with an expanded width of 18.4 inches, wider than most widebody seats. The aircraft will also feature four rows of ‘Even More® Space’ seats with up to six more inches of legroom. The sidewalls have also been redesigned to provide additional shoulder space and larger window bezels for better views. The contoured seatbacks provide additional knee-level living space and convenient mesh storage pockets and the seats also feature easy-to-reach in-seat AC and USB-C power ports.


The Airspace interior also features spacious overhead bins, custom LED mood lighting, an iconic glowing ceiling designed exclusively for JetBlue, a striking redesigned entry way and four lavatories featuring subway tile patterns, an homage to the New York-based airline.


JetBlue is New York’s Hometown Airline® and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to destinations across the U.S., Caribbean and Latin America. JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.



Source: JetBlue

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