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JetBlue Launches Refreshed Premium Mint® Product Experience with New Dining and Hospitality Offering

The airline has refreshed their award-winning JetBlue Mint® service with the addition of highly curated partners including Delicious Hospitality Group, Tuft & Needle, Wanderfuel and Master & Dynamic.

JetBlue Reimagines Premium Mint Guest Experience

On Tuesday (November 17, 2020), JetBlue announced the first major refresh of their premium onboard Mint® experience with carefully curated dining, hospitality, sleep and wellness offerings. The new Mint partners include Delicious Hospitality Group, Tuft & Needle, Wanderfuel and Master & Dynamic who will transition into all Mint flights over the next six weeks, starting November 18, 2020. Introduced in 2014, JetBlue Mint disrupted domestic business class offerings by making the premium experience available at a fraction of the priced charged by legacy carriers. In today’s announcement, JetBlue’s Vice President of Marketing, Elizabeth Windram, said,

“JetBlue’s reimagined Mint is turning the journey itself into a destination, offering the comforts of a premium travel experience at a more affordable price point. This onboard refresh allows us to reset that high bar we set in 2014, with the very best in dining and hospitality, comfort and wellness at 35,000 feet. And for those who can’t wait to see what we have in store for our London flights, well let’s just say this is a little teaser for what we have in mind.”

The new dining experience for Mint guests includes culinary creations from New York’s So-Ho based Delicious Culinary Group (DHG), the team behind NYC restaurants Charlie Bird, Legacy Records and Pasquale Jones. DHG will bring their inventive culinary style, wine and cocktail programs and dining aesthetics to the skies in collaboration with Chef-Owner Ryan Hardy and Wine Director Grant Reynolds. With the theme of elevating hospitality inflight the offering will feature a rotating menu of small plates guests can choose from inspired by DHG’s acclaimed restaurants. The curated dishes will be prepared with seasonal ingredients complemented by a selection of international wines and craft cocktails shaken onboard. The new Mint dining experience will be completed with DHG redesigned plate ware emulating their NYC table tops as well as their revered music playlists, capturing the restaurant ambiance.

Mint guests will also rest comfortable with Tuft & Needle’s convertible blanket with built in foot blanket, a memory foam lined pillow and sleep kits with a matching eye mask and earplugs. In partnership with Wanderfuel, JetBlue Mint guests will enjoy a fresh spin on the traditional amenity kit with the carrier’s new “wellness kit” concept. Four new rotating wellness kits were designed with leading nutritionist Sarah Wragge and include a rotating selection of healthy snacks, supplements and personal care items. Guests will receive one of the four kits based on time of day and destination with ‘Awake’ for morning flights, ‘Flow’ for lunch and dinner flights, ‘Sleep’ for late night flights and ‘Renewal’ for Caribbean flights. Finally, customers will be treated to custom premium headsets from NYC luxury audio brand Master & Dynamic.

JetBlue operates over 90 daily Mint flights in 18 cities and recently expanded the service to Newark Liberty International Airport (EWR) with daily nonstop flights to San Francisco and Los Angeles. For the peace of mind of all customers, JetBlue’s multi-layered ‘Safety from the Ground Up’ program focuses on the health of crewmembers, clean air and surfaces, more space, fewer touchpoints and travel flexibility. Onboard service has also been streamlined to minimize physical interactions while maximizing safety and comfort.

JetBlue is ‘New York’s Hometown Airline® and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to destinations across the U.S., Caribbean and Latin America. JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.

Source: JetBlue Airways


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