JetBlue Introduces New Bag Tracking App Feature and Apple’s Share Item Location Features
- Joe Breitfeller
- Jun 23
- 2 min read
JetBlue has today announced enhancements to the guest baggage experience, including a new app feature that provides customers with real-time updates on their checked bags, plus an option to share the location of an Apple AirTag or Find My network accessory.

On Monday (June 23, 2025), JetBlue announced the introduction of two new enhancements to their baggage experience. First, a new mobile app feature that provides customers with real-time updates of their checked bags has been added. Additionally, a new option will allow customers to securely share the location of an Apple AirTag of Find My network accessory placed inside their checked luggage. These new features will give travelers greater visibility into their bags; journey, and help expedite recovery in the event of a delay or mishandling.
In Monday’s announcement, JetBlue’s Chief Digital and Technology Officer, Carol Clements, said,
“We are constantly looking for ways to offer our customers a more convenient travel experience. As part of our JetForward strategy, we’re focused on delivering the products and perks our customers want. This new in-app bag tracking feature, along with AirTag location sharing for baggage recovery, are designed to bring customers peace of mind when checking their bags with JetBlue.”
In order to share an item’s location, customers can generate a Share Item link in the Find My app on their Apple device. Next, this link can be shared with JetBlue by scanning a QR code in the baggage claim area or by working with a JetBlue crewmembers at the Airport’s Baggage Service Office. Crewmembers will use the temporary link to help locate and retrieve bags found within JetBlue stations or other contracted facilities. Throughout the process, customers remain in full control of their location sharing settings, and access automatically ends when they are reunited with their bags.
Source: JetBlue