JetBlue Extends Partnership with the NHL’s Florida Panthers
- Joe Breitfeller
- 3 hours ago
- 2 min read
Beginning with the 2026–2027 NHL season, JetBlue will continue their role as the official airline of the NHL’s Florida Panthers, while becoming the presenting partner of the newly reimagined Champions Club at Amerant Bank Arena.
On Thursday (June 11, 2026), JetBlue announced a new multi-year extension of its partnership with the Florida Panthers, reinforcing their position as a leading carrier in South Florida as they continue to grow at Fort Lauderdale-Hollywood International Airport (FLL). Starting with the 2026–2027 NHL season, JetBlue will continue as the official airline of the Florida Panthers, while becoming the presenting partner of the newly reimagined Champions Club at Amerant Bank Arena. This includes the debut of JetBlue Landing, a new fan destination designed to create memorable experiences for Panthers fans and JetBlue customers throughout the season.
In Thursday’s announcement, JetBlue’s SVP – Marketing and Brand, Stephanie Evans Greene, said,
“As we continue to expand in Fort Lauderdale and welcome new customers across the region, growing our partnership with the Florida Panthers just feels right. The Florida Panthers organization understands what it means to show up for this community the way we do. This is about more than putting our names together. It’s about finding real ways to connect with fans and celebrate everything that makes South Florida unlike anywhere else.”
Also commenting on the partnership extension, the Florida Panthers’ President of Business Operations, Michael White, said,
“We are proud to continue this storied partnership with a first-class organization like JetBlue. As two organizations with deep roots in Broward County, we share a commitment to showing up for this community and creating exceptional experiences for the people who live here. JetBlue Landing will become a unique addition to the gameday experience and an exciting new way to engage our fans throughout the season.”
For the 2026–2027 Florida Panthers season, the airline will debut JetBlue Landing, which will be a new fan destination at Amerant Bank Arena, offering exclusive events, unique experiences and special access opportunities throughout the season. Designed to enhance the fan experience both on gamedays and beyond, JetBlue Landing will feature special programming and new ways for fans to engage with the team. Additional details about JetBlue Landing will be announced ahead of the 2026–2027 season.
This announcement comes as JetBlue continues expanding their presence across South Florida, including the recent addition of 11 new destinations and added frequencies on popular routes from Fort Lauderdale-Hollywood International Airport (FLL). Starting July 9th, JetBlue will operate nearly 130 daily departures to over 55 nonstop destinations from Fort Lauderdale. By the end of the 2026, JetBlue expects to offer more than 150 daily flights from FLL, and 34 daily departures from West Palm Beach, further strengthening their commitment to South Florida.
Source: JetBlue / Business Wire
