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Norse Atlantic Airways Appoints Frans Leenaars as Chief Commercial Officer

Norse Atlantic Airways has today announced the appointment of Frans Leenaars as Chief Commercial Officer.  Mr. Leenaars has held senor leadership positions with Air France-KLM, Disney Parks & Resorts and TUI Group.


Norse Atlantic Airways Chief Commercial Officer Frans Leenaars - Courtesy Norse Atlantic Airways/Cision
Norse Atlantic Airways Chief Commercial Officer Frans Leenaars - Courtesy Norse Atlantic Airways/Cision

Norse Atlantic Airways has today announced the appointment of Frans Leenaars as Chief Commercial Officer (CCO), effective immediately.  Mr. Leenaars joins Norse with over two decades of international leadership experience across aviation, travel and customer-focused businesses. Throughout his career, he has held senior commercial positions within Air France-KLM and Disney Parks & Resorts, as well as a range of executive leadership roles at TUI Group.  As CCO, he will be responsible for leading Norse’s global commercial strategy and technology developments, including continued network development, partnerships, customer experience, revenue management, sales, marketing and IT.


In Tuesday’s announcement, Norse Atlantic Airways’ CEO, Eivind Roald, said,


“Frans brings a unique combination of aviation expertise, commercial leadership and customer-centric thinking.  His extensive experience from both airlines and the broader travel industry will be highly valuable as we continue to evolve our commercial platform, strengthen strategic partnerships and optimize the deployment of our fleet across scheduled, charter and ACMI operations.  Frans will play an important role in further enhancing the customer experience while supporting Norse's focus on profitability and value creation as an airline on demand.”


Also commenting on his new role with Norse, Frans Leenaars, added,


“Norse has established itself as a modern and innovative airline.  I am impressed by what the team has accomplished in a relatively short period of time and look forward to working alongside colleagues across the company to further strengthen our commercial proposition, expand partnerships and deliver value to customers and owners.”


This appointment comes as Norse continues to build on their commercial and operational progress, supported by a balanced business model, a growing customer base and a strengthened financial foundation.


Norse Atlantic Airways is committed to offering affordable fares on direct, long-haul flights to popular destinations, along with specialized charter and ACMI services for tailored travel needs, and extensive cargo operations.  Founded by major shareholder Bjørn Tore Larsen in March 2021, Norse operates a modern fleet of 12 fuel-efficient Boeing 787 Dreamliners, which seat 338 guests and offer Premium and Economy Class, serving a network of destinations across North America, Europe, Africa, and Asia.  The airline’s first flight took off from Oslo to New York on June 14, 2022.



Source: Norse Atlantic Airways/Cision

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