JetBlue Celebrates Puerto Rico with New ‘Isla del Bluecanto’ Livery

JetBlue has today unveiled a special ‘Isla del Bluecanto’ livery, a Boricua-inspired design celebrating the creativity and cultural pride of Puerto Rico, while showcasing local talent.

JetBlue Airbus A320, ‘Isla del Bluencanto,’ Featuring a Unique Livery Designed by Puerto Rican Artist Juan Gutiérrez Rovira, Also Known as The Stencil Network - Courtesy JetBlue/Business Wire

On Thursday (October 2, 2025), JetBlue unveiled ‘Isla del Bluencanto,’ a unique aircraft livery designed by Puerto Rican artist Juan Gutiérrez Rovira, also known as The Stencil Network.  Originally selected by public vote in March, the vibrant Airbus A320 design celebrates Puerto Rico’s rich culture and spirit while showcasing iconic symbols of Puerto Rican heritage.  The aircraft’s name, Isla del Bluencanto, combines Puerto Rico’s affectionate nickname, Isla del Encanto, with JetBlue, symbolizing the strong bond between the island and the airline.

In Thursday’s announcement, JetBlue’s President, Marty St. George, said,

“Puerto Rico has been at the heart of JetBlue’s story since we launched service to the island in 2002, and we are honored to dedicate our newest special livery, Isla del Bluencanto, to this vibrant community.  Created by a homegrown artist as a tribute to the island, the design reflects Puerto Rico's pride and heritage while reaffirming JetBlue’s deep and lasting commitment.  Isla del Bluencanto is a celebration of Puerto Rico’s culture, history, and people, and with this aircraft, we proudly carry a piece of the island wherever it flies, inspiring more travelers to discover this beautiful destination.”

Also commenting on the reveal of the new Boricua-inspired livery design, Artist Juan Gutiérrez, said,

“Designing Isla del Bluencanto has been an honor and an unforgettable experience.  Creating this design inspired by Puerto Rico is my way of paying tribute to the island where I was born and raised.  I chose the jíbaro, fruits, and flowers to reflect the richness of our culture and the pride of our people.  On the belly of the plane, I added the words ‘SOMOS BORICUA’ along with our flag so there is no doubt about who we are and where we come from.  My wish is for this plane to be a living symbol of Puerto Rico.”

Further commenting on the livery reveal, San Juan airport operator Aerostar’s President and CEO, Jorge Hernández, added,

“On behalf of Aerostar Puerto Rico and the 8,000 professionals who are part of the Luis Muñoz Marín International Airport community, we proudly celebrate JetBlue’s initiative to showcase Puerto Rico’s rich culture and identity.  This initiative underscores the extraordinary talent of our people and brings well-deserved recognition to our artists.”

The newly painted aircraft was revealed today at The Flight Park in San Juan’s Luis Muñoz Marín International Airport (SJU), where community members, local leaders, and JetBlue crewmembers gathered to celebrate the colorful tribute to the island.

At the heart of the livery design is the iconic jíbaro figure, proudly placed on the tail, which portrays the nobility and resilience of Puerto Rico’s rural heritage.  Surrounding the design are vibrant depictions of Puerto Rico’s tropical fruits and native flora, capturing the island’s spirit, warmth, and rich biodiversity.  Underscoring the message, the phrase ‘Somos Boricua’ (We are Puerto Rico) is emblazoned on the belly of the aircraft.

JetBlue is ‘New York’s Hometown Airline®’ and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU).  The airline carries guests to over 100 destinations across the U.S., Caribbean, Latin America, and Europe.  JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.

Source: JetBlue/Business Wire