JetBlue Announces New Airports and Loyalty Leadership Appointments
- Joe Breitfeller
- Apr 19
- 3 min read
JetBlue has announced the appointment of Daniel Blake as Vice President Airports Experience, and Edward Pouthier as Vice President Loyalty & Personalization.
On Thursday (April 17, 2025), JetBlue announced new airports and loyalty leadership appointments. Danie Blake has been named Vice President of Airports Experience, where he will have daily oversight of airport operations across JetBlue’s 100+ destinations spanning the U.S., Canada, Latin America, the Caribbean and Europe. Mr. Blake will report to JetBlue’s SVP – System Operations and Airports, Steve Olson. Most recently, Blake served as JetBlue’s Director of Airport Operations in Boston, leading Logan International Airport and nine other airports across New England. Daniel Blake is a graduate of the University of Tampa.
Speaking on Daniel Blake’s appointment, JetBlue’s SVP – System Operations and Airports, Steve Olson, said,
“Dan brings deep operational expertise, a strong connection to our culture, and an unwavering focus on crewmembers and customers alike. Over the past 18 years, he’s played a key role in growing our Boston operation into the success it is today while driving meaningful improvements in reliability. I’m excited to see him bring that same energy and leadership all across our broader network.”
JetBlue’s new Vice President Airports Experience, Daniel Blake, added,
“I’m incredibly honored to take on this new role and continue building on the strong foundation our teams have laid across JetBlue. I’m especially looking forward to working more closely with crewmembers in every city we serve—supporting them and learning from them as we continue to raise the bar on reliability and the caring service our customers expect from JetBlue.”
JetBlue has also appointed Edward Pouthier as Vice President Loyalty & Personalization, reporting to company President, Marty St. George. In his new role, Mr. Pouthier will be responsible for increasing engagement with JetBlue’s most loyal customers through TrueBlue, the carrier’s award-winning loyalty program, along with the carrier’s co-branded credit card portfolio.
In Thursday’s announcement, JetBlue’s President, Marty St. George, said,
“Loyalty plays a big role in how we bring JetForward to life. As we focus on delivering products and perks our customers truly value, we also need to make it easy and rewarding for them to keep choosing JetBlue. Ed has led the transformation of TrueBlue as Director Loyalty Program & Experience—helping turn it into a stronger driver of both revenue and customer loyalty. He’s a smart, thoughtful leader who understands how to build deeper connections with our customers—and I’m excited to see how he’ll shape the next chapter of our loyalty program.”
Also speaking on his new role as JetBlue’s Vice President Loyalty & Personalization, Edward Pouthier, said,
“I’m thrilled to step into this role and continue building a loyalty program that puts our customers first. For me, it’s all about creating moments that matter—whether it’s earning rewards faster or enjoying perks that actually feel like perks. I’m looking forward to evolving the program in ways that feel fresh, personal, and unmistakably JetBlue.”
Before joining JetBlue in 2022, Mr. Pouthier worked at Delta Air Lines for nine years in a variety of commercial leadership roles in the U.S. and Europe. Prior to Delta, he worked for Sabre Airline Solutions, the Star Alliance, and US Airways. He is a graduate of the University of North Carolina at Chapel Hill, and received his MBA from INSEAD in France.
JetBlue is ‘New York’s Hometown Airline®’ and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to over 100 destinations across the U.S., Caribbean, Latin America, the UK (London Heathrow, London Gatwick, Edinburgh), Paris, Amsterdam and Dublin. JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.
Source: JetBlue/Business Wire
