Iberia Unveils New Uniform Collection at Madrid’s MB Fashion Week Created by Teresa Helbig
Last Saturday, Iberia unveiled a new uniform program created by Spanish Fashion designer Teresa Helbig at Madrid’s MB Fashion Week. The elegant and comfortable collection consists of more than 20 garments to dress Iberia’s 6,500 uniformed personnel.
The 71st annual MB Madrid Fashion Week featured the debut of Iberia’s new uniform program created by Spanish fashion designer Teresa Helbig. Ms. Helbig joins an illustrious group of designers who have designed uniforms for the Spanish flag carrier including Manuel Pertegaz, Elio Berhanyer and Adolfo Domínguez. The elegant and comfortable collection includes blues, reds, yellows and beige and includes more than 20 garments and accessories. The collection will dress Iberia’s 6,500 uniformed cockpit, cabin and airport personnel from May 1st, 2020.
The collection debuted to enthusiastic applause at MB Madrid Fashion Week and includes dresses, suits, skirts, trousers, shirts, blouses, overcoats, handbags, cardigans, blazers, waistcoats, scarves, knitted jumpers, polo shirts, neckties and even special uniforms for pregnant team members. According to Ms. Helbig, models appeared on the catwalk in groups to “underscore the dynamic and to convey a more powerful image of uniformity.” The uniforms are timeless, elegant and utilitarian, encompassing values shared by Helbig and Iberia including, “…edginess, proximity, vitality, excellence and helpfulness.” Iberia uniform collection designer Teresa Helbig further commented,
“The jackets are a touch of retro, while there’s an attractive unisex flair to the coats, and the women’s trousers are anything but rigid – they facilitate a women’s movements. All are garments that we would be happy to wear everyday. There’s a reinterpretation of the iconic straight skirt, and we have given special importance to the accessories.”
Commenting on the color palette of the collection, Ms. Helbig, one of Spain’s leading contemporary fashion designers added,
“Red embodies passion, drive and vitality, and yellow is stimulating, youthful and energetic, while beige is genuine, natural, calm, and very elegant.”
The collection pays homage to Iberia’s red and yellow corporate colors with garment details that appear and disappear with the movement of neck, cuffs and back with understated class and excellence. As part of Iberia’s commitment to the “Telentabordo” project, the uniforms were commissioned to a renowned Spanish designer to promote established and creative Spanish artists in all the nations served by the carrier. The uniforms will be crafted by the El Corte Inglés retail chain which will deliver the uniforms to the homes of Iberia team members. Custom alterations will also be available at the firm’s outlets near Madrid and Barcelona Airports.