Iberia’s New Teresa Helbig Designed Uniforms Take Flight
In June, Iberia crew and Madrid Airport team members will begin wearing the carrier’s new uniforms designed by Teresa Helbig, followed later by nearly 7,000 employees who will showcase the uniforms across nearly 140 destinations in 43 countries.
On Thursday (May 26, 2022), Iberia announced the launch of their new ‘in the air’ uniform program designed by Teresa Helbig. The uniforms will debut with crew members and Madrid Airport team members in June, followed by team members worldwide. Ultimately, nearly 7,000 Iberia employees will sport the new look as they work and travel across nearly 140 destinations in 43 countries. The sophisticated, elegant and functional new uniforms represent a natural balance between Teresa Helbig’s style and Iberia’s image. Additionally, Iberia’s new onboard gastronomic experience will debut in concert with the uniform rollout.
In Thursday’s announcment, Iberia’s Director of Brand & Marketing, Gema Juncá, said,
“With the new uniform, Iberia wants to highlight its renewed and current image, in addition to underlining its commitment to Spanish fashion and the talent of creators from our country. The new uniform is a key part of our brand, a sign of identity that reinforces our commitment to fashion and the values of Spanish culture. We want our employees to feel proud to wear it and to represent Iberia.”
Also commenting on Iberia’s ‘in the air’ design triumph, Teresa Helbig, added,
“We have created this proposal out of emotion, because flying and designing are very similar: both try to materialize dreams. We have not thought of these pieces as mere uniforms, but as garments that, in addition to being comfortable and functional, are flattering and maintain their style and elegance over the years”
Photo Gallery of Iberia's New Uniform Collection Designed by Teresa Helbig - Courtesy Iberia
Encompassing Iberia’s values of closeness, avant-garde and dedication to service, the new 20-piece uniform collection combines craftmanship with haute couture, while incorporating modern elements such as sports shoes, a feather vest and a new knitted collar design. The color palette includes navy blue and ecru, accompanied by Iberia’s iconic red and yellow branding. Accessories such as scarves, ties, gloves and a hand bag, enhance the uniform’s personality, while adding an elegant flare. Teresa Helbig is the first woman to design the Iberia uniform and joins a list of esteemed Spanish designers who have collaborated with the carrier since 1952. With the launch of the new uniform program, Iberia puts the finishing touch on their corporate rebranding program which started in 2013.