Iberia Appoints Víctor Moneo as New Global Sales Director

Iberia has announced the appointment of Víctor Moneo as the carrier’s new Global Sales Director  In his new position, Mr. Moneo will lead Iberia’s commercial strategy in all markets in which they operate.

Iberia’s New Global Sales Director, Víctor Moneo – Courtesy Iberia

On Tuesday (May 27, 2025), Iberia announced the appointment of Víctor Moneo as the carrier's new Global Sales Director.  In his new role, Mr. Moneo will lead the execution of Iberia’s commercial strategy in all markets in which they operate, with a particular focus on strengthening Iberia’s leadership position in Spain.  This includes consolidating the airline’s position as the leading carrier between Latin America and Spain, while stimulating significant growth in the U.S.  He succeeds, Beatriz Guillén, who held the role for the past few years and has now joined Iberia's Management Committee as Director of Customers.  Mr. Moneo will also continue to oversee the areas of Strategic Agreements, Traffic Rights, and Aeropolitical Affairs.

In Tuesday’s announcement, Iberia’s new Global Sales Director, Víctor Moneo, said,

“It is an honor for me to take over as head of Iberia’s Global Sales Department, especially at a time when our company continues to grow and position itself in different markets.  Without a doubt, one of the main challenges will be to continue consolidating our leadership in connectivity between Latin America and Europe, a region in which we continue to deploy greater capacity, while working to develop our presence in key markets such as the United States and, also, our new routes to Asia, without forgetting to focus on the Spanish market, where our company stands out as the leading airline operator.”

Recently, Iberia also announced that they will open two new Latin American routes with service to Fortaleza and Recife in late 2025 and early 2026, respectively, boosting their commitment to the Brazilian market.  The carrier is also expanding capacity from Europe to Peru, Chile, Puerto Rico and the Dominican Republic.  As previously mentioned, Mr. Moneo will also be responsible for strengthening Iberia’s presence in North America, which will continue thanks to the upcoming opening of the route between Madrid and Orlando, as well as the strengthening of connectivity with cities such as Boston and Washington, where a new A321XLR aircraft is already operating. 

Víctor Moneo has held various positions at Iberia, most recently as Director of Strategic Alliances and Agreements.  Previously, he served as Commercial Director for Latin America and Director of Sales in Spain for Iberia and British Airways.  Prior to that, he served as Commercial Director of Iberia's airport business and, before that, Head of Agencies and Tour Operators.  Mr. Moneo holds a degree in Business Administration, a degree in Tourism Business and Activities, a Master's degree in Commercial Management from ESADE, and a Master's degree in Organization and Sales from ESIC. 

Source: Iberia