Hawaiian Airlines Streamlines Lobby Experience with Self-Service Bag Tag Stations

Hawaiian Airlines has announced that they are simplifying the lobby experience by transitioning to self-service bag tag stations.  Hawaiian will introduce upgraded bag-tag software in their lobby kiosks in phases at five Hawai‘i airports over the next several weeks.

Hawaiian Airlines Simplifies Lobby Experience by Transitioning to Self-Service Bag Tag Stations - Courtesy Alaska Air Group

On Wednesday (March 11, 2026) Alaska Air Group announced that Hawaiian Airlines will streamline the airport lobby experience by transitioning to self-service bag tag stations.  Hawaiian will introduce upgraded bag-tag software in their lobby kiosks in phases at five Hawai‘i airports over the next several weeks.  This investment in new self-service bag tag technology is part of a broader, ongoing effort to enhance the guest experience by reducing lobby lines, providing more self-service options, and optimizing airport operations.  Hawaiian will introduce upgraded bag-tag software in their lobby kiosks in phases at its five Hawai‘i airports over the next several weeks.

In Wednesday’s announcement, Hawaiian Airlines’ Head of Hawai‘i Guest Operations, Shelly Parker, said,

“We consistently hear from our guests that they want to spend less time in the airport lobby and prefer to get on their way as quickly and easily as possible.  Our bag tag stations, in addition to further improvements coming this spring, are part of our continued journey to make the airport experience streamlined and as stress-free as possible.  This transition is also an important step in our readiness for the integration of our passenger service system in April.

“With most of our guests already checking in on their mobile devices, we’re excited to introduce a more efficient self‑service bag‑tag process. These added options complement the broader upgrades we’re making across our digital platforms—including our website, mobile app, and new lobby technology for our agents—to help guests move from the lobby to the gate with greater ease. For guests who may be unable to check in prior to arriving at the airport or need additional assistance, our guest service agents will be available to help them at the service counter.”

Alaska Airlines lobbies that transitioned to the same self-service bag tag systems in 2023 have seen improvements in guest wait times and overall experience.  On average, Alaska guests who pre-pay for their luggage spend less than 60 seconds at the bag station before dropping their bags.  This is a model Hawaiian Airlines expects to replicate as travelers adopt the new technology.

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, the carrier delivers exceptional care as they fly their guests to over 140 destinations across North America, Latin America, Asia and the Pacific.  Alaska Airlines is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Alaska Air Group is traded on the New York Stock Exchange (NYSE) under the symbol ‘ALK.’

Source: Alaska Air Group